Make the Most of Linkedin for Your Business

As a web design and web developmentsearch engine optimizationsearch engine marketing and social media marketing firm, we like to keep on top of the trends – and exploring trends on LinkedIn is no exception.  We stumbled across this article that boasts 10 LinkedIn Tips for Professionals, that says:

Despite the hype over Twitter and Facebook, Linkedin offers the greatest opportunity for professionals to make connections that lead to business.

We agreed with Ian Brody’s article, especially the following tips

1. Don’t make your profile look like your resumé.  Brody says that the number one temptation when setting up a LinkedIn profile is to fill in all those prior job slots, but that’s ineffective where LinkedIn is concerned.   The business connections that you’re looking for are going to want to see solution-oriented details.  Add the business name and title, leave out things like,  “managed four people who perform business-related tasks.”   Explain where you went above and beyond the basic job task, improved something, saved money, or where you were excelled and were just plain awesome.

2.  Find Connections – Know your Strategy.  LinkedIn is social, and there are a lot of professional networks on LinkedIn, where you can flex your knowledge and show off your skills – for example, you might find us in the LikeSocialMedia.com group.  Of course, like any social network, it’s best to get a feel for the pulse of the community.  Listen, watch and learn; find out what other pros in your industry are doing and saying and be cautious at first about sharing dissent.  Like anywhere (or any social network) first impressions are lasting impressions.   And Ian Brody notes, “Create a connection strategy to build valuable discussion.”

3. Ian Brody suggests updating your status to remind people what you do, and what you’re currently working on.  If you connect with a lot of people, staying current with status messages can do anything from help you connect with someone who’s looking for YOUR expertise to keeping you up to date on news in your field, to helping you and your brand grow in ways that your clientele are looking for.

What do you think readers?  Have anything to add to Brody’s tips for LinkedIn?


If you’re curious about how to use LinkedIn for your business, contact RoryMartin.com to find a strategy that fits your social networking needs, as well as the social tools that simplify your social media integration.  We offer a comprehensive set of services from website design and web development to search engine optimization and search engine marketing and social media marketing.  If you need creative ideas, easy implementation, and a limited investment into your social media campaign, RoryMartin.com has experts available to assess your needs, provide excellent customer service and innovative marketing tactics before you’ve even signed a contract.

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