Anyone with a business should invest in some form of reputation management, even if it is something as simple as starting and keeping up a positive blog or social site. Reputation management begins in creating a positive media buzz around your website or company for positive media attention, brand awareness, and customer awareness. Despite its origins in covering up negatives about a company, brand management doesn’t necessarily have to be for hiding negative media. In fact, you can utilize it now to positively increase your presence on the web.
What is Reputation Management?
If you’ve ever lived in a small town then you know that saying something you shouldn’t can get you in trouble. You probably also know that doing something good can get you talked about in a positive way. Your Seattle social media, and website brand management, operate under the same premises. The internet is essentially a very small place because while spanning the world, it allows information to be exchanged instantaneously. This means that a potential shopper in Boston could read about how great your online shoe store is and buy shoes or a Seattle restaurant critic like Providence Cicero might see your restaurant online and decide to pay a visit. Reputation management is about controlling and managing the information that goes out about you online so that you create a positive vibe online.
Four Basic Online Reputation Management Tips
Your online reputation starts with your SEO, your blogging, and most importantly, your social media. While any DIY technique isn’t going to mimic the in-depth management of a professional, you can get a good start on your own, especially if you don’t have a lot of negative content up about your site. Here are four easy tips for reputation, and brand management for your Seattle SEO.
- Keep a Blog – SO what does a blog have to do with your reputation management? A lot actually. The thing is, the more you are saying about your business, the less room there is for other people on the first page. Another good thing to keep in mind is that a blog can draw traffic to your site, especially if you take the time to write high quality articles that reflect your site and your content. If your website is a blogging site then obviously you don’t need this advice, but it is important to remember that a regularly posted blog can do wonders for your social, your traffic, and your reputation.
- Take Care of Your Social – Your social is the hub of what people say about you online, so you should take care of it. Talking to people on your social, taking the time to create real working relationships, and making connections can really help to get positive word out about your website. On the other hand spamming people with links to click on and expecting them to automatically like your business won’t get you anywhere. Usually it’s a good idea to approach your social with care, and remember that each person who ‘likes’ ‘follows’ or +1’s your pages is a human being as well as a potential client, customer, or subscriber.
- Resolve Problems – So what next? You might not have any problems yet, but you’re likely to get some eventually. One of the hardest parts of online reputation management is resolving issues as quickly and efficiently as possible, and without getting into arguments. Making customers or clients feel like they are important is the easiest way to create positive brand awareness, so make sure you handle issues effectively. For example, were you the shoe store listed above and someone commented on your social, or left a review on Yelp, that their shoes had fallen apart, you would want to respond with an apology, and perhaps the offer of a new pair of shoes or a refund. While giving out the money might hurt, it will hurt less than the irreparable damage a bad review can do to your reputation. Likewise, a restaurant or even a freelancer with a bad review could
- Watch What You Say – Did you know that comments you leave on a blog can come up in search if someone searches for your email? Or that those comments will be there for years into the future? Everything from a tweet to a comment can come up for literally years into the future whether you like it or not, so watch what you say. Anyone who works extensively with their social should attempt to keep personal and business social accounts as separate as possible, and potentially even consider creating a personal Facebook that is private to all but close friends and family. An unintended joke or photo of a night out with friends can look bad to a professional, especially if you depend on your reputation for work.
The good news is that once you get the hang of managing your online reputation, you shouldn’t have that many problems with it. Key issues are keeping up with your social, creating a positive buzz through articles, blogs, and networking, and resolve any issues as quickly as possible. Remember that the internet can turn a city as large as Seattle into a very small place information wise, so taking care of your reputation can be one of your best business strategies.