The New Landscape of Social Media Marketing

Navigating the new marketing landscape means knowing which marketing tactics are effective, and which tactics are outdated.  Improving the visibility of your website has become a marketing priority, yet it can be frustrating since competition for rankings is intense.  As many businesses lack the time or cashflow to continuously monitor, report and adjust their strategy, the results of many social media marketing campaigns  are often poor.  If you’re struggling to boost your page rank, you may need to adapt your SEO and social media strategy to reflect the new trends in social media marketing and search engine optimization.

If you’re not embracing social media as a business, you’re missing out on one of the biggest marketing tools available.  Using tools like Facebook and Twitter actually boost your search engine rankings, making your website more visible to search engines like Google.  Consider how much content is shared on Facebook each day – users spend approximately 22% of their Internet time in social media, making social media a priority for any company that wants to be visible.

Of course, just hiring an intern may not do the trick. While social media can be a valuable marketing campaign tool, it’s often a commitment.  Hiring a professional will ensure that you get the best results from your brand’s digital communications.  You want someone who can represent your brand and company, not just the message behind your brand.  Social media has become an avenue for customer service, sales inquiries and ongoing questions – you want someone who understands your audience, and can think out of the box in a way that is both specific and familiar to your client base.

Hiring a professional will ensure that your message, and your core product do not get lost in a sea of irrelevant information.  Anyone who’s been on the web knows just how much junk the web holds – having a true professional on your team will ensure that your relevant keywords and terms drive traffic to your page.  A professional can tell you which information to include and which information is irrelevant.  They can help you streamline your content, showing off your product’s benefits in a straightforward way.  A social media professional can also help you determine terms that are broad and wide reaching, and help you optimize key words and phrases so that your site gets a good SEO ranking.

Content is still key on the web, and having someone who knows your brand, your clients and your company will ensure that users come to your website because you are an authority.  Social media is all about providing something of value to your customers.  You need interesting and relevant content, you need high-quality inbound and outbound links.  You need customer interaction that is fun and info-rich.  Monitoring industry key words and phrases will continually provide feedback on what your customer or audience is interested in, making a tailored social media strategy easier to attain.

RoryMartin.com is that secret weapon that will revolutionize the way you engage with your clients and end-users. We offer a comprehensive set of services from website design and web development to search engine optimization and search engine marketing and social media marketing.  If you need creative ideas, easy implementation, and a limited investment into your social media campaign, RoryMartin.com has experts available to assess your needs, provide excellent customer service and innovative marketing tactics before you’ve even signed a contract.

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