As a company that specializes in Seattle Search Engine Optimization and Social Media Marketing, the RoryMartin.com team likes to keep you informed about new studies regarding social media. A recent study, generated by Chadwick Martin Bailey, states that Twitter users who follow brands on Twitter are more likely to buy from and recommend that brand. The group also produced a previous study correlating Facebook users’ purchases with the brands they “like” on Facebook.
This is good news for businesses who are using social media networks to improve their marketing efforts, especially because Twitter and Facebook users are some of the most frequent internet users in general. The study showed just how Twitter users were interacting with brands, reporting that 84% of Twitter users who follow brands do actually read brand tweets, making Twitter an effective form of presenting your company and products. Even better, approximately 1/4 of users who follow brands on Twitter do tweet about the brand. 1 out of every 4 users in your Twitter audience are likely to be talking about your brand right now.
Twitter is proving itself a very useful forum for customer loyalty. It’s important to know your audience and to make sure you’re tweeting authentic content, though. 67% of users expect unique content from the brands they follow. In the decision to follow brands on Twitter, customers cite exclusivity and promotions as some of the top reasons they follow brands. Here are the top five reasons users follow brands:
- 64%: I am a customer of the company
- 61%: To be the first to know information about the brand
- 48%: To receive discounts and promotions
- 36%: To gain access to exclusive content
- 28%: To receive content/information to retweet and share with others
If your business is not using Twitter right now, you are missing out on a very valuable marketing method. The report shows that businesses shoud be tweeting to their customers as a means of building brand loyalty. Don’t know where to start? At RoryMartin.com, we help businesses customize their social media marketing plans, provide customized facebook pages, overall website overhauls, web design, and perfectly timed tweets.
We can help you build a Social Media Strategy that reflects your unique brand and meets your business goals. From a one-time site analysis to full search engine optimization strategy and execution, RoryMartin.com makes social media simple.