Using Social Media for Holiday Marketing – Seattle Social Media Tips

Your social media accounts are a valuable marketing resource, whether you usually use them for it or not, and with the holidays coming up, are more important than ever for ensuring that you make sales and profit from your online marketing efforts. If your Seattle business is in needof promotion for the holidays, social media is a great place to start. The following tips from local Seattle social media management company, Rory Martin, should get you started.

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Have a Plan

Decide what you want to sell, how much you want to sell, and how you’re going to do it. This step can be extremely difficult without a professional social media manager to help, but you can start by deciding on goals, and then figure out how to get there.

Stop Marketing, Start Engaging

The biggest barrier to making sales through any social media platform is that no one is there to see advertisements. No one wants to see a photo of your product, see a link to your product, or even hear about your product. They are quite literally there to be entertained. Unless it’s Christmas Eve and all of the other stores are closed and you have a gift that you can get out to them in time, you shouldn’t be pushing products or services at all. At least three of every four posts, or better yet, four of every five, posts should be there for no other reason than to engage with your consumers. Make sure you’re replying back, answering questions, and being interested in your consumers as well. Then, when you post a link to your blog with the top five best gifts for her for Christmas, or a coupon for 20% off of your item, people will click on it and see why your product is so great.
Tip: People don’t respond to a constant barrage of self promotion.

Use Social Media for Customer Service

Customer service is a huge issue, especially in today’s service society. With studies showing that many millennials now expect a reply back from social media when they ask a question within 5 minutes, you can see how social media is not only valuable, it’s crucial. People will send you questions, ask for information, and use social media to try to make a decision regarding purchasing your product, whether as a gift, or for themselves. If you sell clothing, this will mostly revolve around fit, if you sell electronics, you’ll probably get questions surrounding compatibility, quality, delivery times, etc. Make sure that you’re capable of answering quickly, and that someone who knows the answers is in charge.
Tip: Install social media apps on your phone and reply to questions as they pop up. If you’re working from a computer, consider a chat aggregator like Digsby, Adium, Meep, or TruTap to aggregate all of your chats into the same place, so that it’s easier and faster to respond. Some social media management apps like HootSuite also integrate chat so you can save time.

Get Specific

People want to feel special, especially around the holidays. If you’re just marketing to all of your customers as a group, you’re using social media wrong. Platforms like Facebook and Instagram allow you to market to specific areas, specific types of people, and even languages. On Facebook, you can show promoted posts to specific people, so you can share language specific holiday messages. You can market gifts for her to men who are in a relationship, use that to target customers who are most likely to buy your product, and to customize ads for the receiving demographic.
Social media marketing isn’t rocket science, but it is complex, time consuming, and can take a lot of trial and error to get right. Your main goal is to engage with your consumers so that they see your brand as a person, to post native content on your pages, and to offer high quality customer service. Through that, you can make sales, increase your brand reach, and use incentives to turn leads into sales.
If you need help, contact Rory Martin, a local Seattle social media management company, for a free quote or a consultation.

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