Your web presence is important for marketing and selling your business or content, but many Seattle web developers don’t give enough thought to how they appear, and how they interact on the web. Studies and algorithms now show that your web presence and social interaction could be one of the most important ways to come up in search, gain traffic, and attract new customers or clients. Here are a few tips from the experts at Rory Martin to help you build your web presence in 2013.
Social Helps with SEO and SMM
Your social media, no matter where it is, is part of your SEO and your social media marketing. While shared links on your social don’t exactly count towards your website page rank or your actual SEO, new results from Google show that shares, likes, comments, and discussions on your social all help to build your authority, which in turn enhances your search optimization. For example, a tweet that has been favorited and retweeted, and has the title and keyword in it, will actually show up in search when you look for your content. Sometimes social content will even appear above the original blog or webpage.
The more social interaction you have, the more attention you attract, not only from search engines but from the people who know the ones interacting with your content. If you want to build your social presence, you have to add targeted followers, interact with those followers, and make your posts interesting.
Is Your Website Optimized?
While search engine optimization isn’t quite as important as it used to be, you still need keywords and context that lets Google know what it is you are about, and what you want to come up in search for. If your website doesn’t explain who you are, what you are selling, and why they should be interested, you’re doing something wrong. Google now ranks websites by how helpful they are, how accurate the page is, and even takes grammatical errors into consideration.
But that’s not all. Web optimization in 2013 doesn’t stop at using keywords, you also have to optimize for maximum visitor interaction. If you can get a visitor on your home page to visit your blog and leave a comment, you’ve just dramatically increased your traffic interaction, and therefore your web presence. Integrating social with your website can help to improve conversion and grow fans, and that usually means making it easy to like, follow, or +1 your pages from your site.
Blogging for Traffic, Content & Interaction
Blogging has been a time honored tradition for increasing traffic volume, but it can also be used to enhance your web presence. Whatever you blog about, your blog will draw visitors, increase the SEO on your site, and of course, give you valuable content to share with your followers via social. A few tips to increasing blog interaction include asking opinions, talking about controversial or new subjects and ideas, covering two sides of a topic to make it more interesting, or approaching your content in a new and interesting way. There are plenty of ways that you can increase your online presence. Even with new Google algorithms and search rules, your Seattle web development and optimization can still help you to get traffic, followers, and interaction. Focus on being interesting, helpful, factual, and most of all, engaging if you want to build your web presence.