At RoryMartin.com, we put a lot of time and effort into web design and development, because we recognize the importance of the website as your introduction to the world. With people using the web for everything nowadays – research, communication, shopping, networking – a website must work hard to attract and keep an audience.
The perfect website should be unique, yet recognizable
This means that the site should be different enough from its competitors to be memorable and exciting, but that traditional features which appear on many sites should be in obvious and expected places. Have you noticed that Login buttons on social media sites are almost always in the top right? People will naturally gravitate to that area to log in or sign up to your site, and if it’s not there, they will become frustrated at having to search for it.
The perfect website should be easy to navigate
Web users expect to be able to achieve most things on-line in two or three clicks. If they search ‘Comedy nights’ and your website comes up, but listings aren’t immediately available in two clicks (or less!) they will quickly head somewhere else – and this is bad news for your Bounce Rate. A good website should also be completely navigable from within the site; this means that a user should never have to click their browser’s back button! These are the kinds of issues which usually asrise during the testing process, and are quickly resolved.
The perfect website should be eye-catching, but not overwhelming
When you want your website to stand out, it can be tempting to make the headers even bigger, use lots of different fonts and throw photos at it like confetti. Users who arrive at a site like this quite literally will not know where to look! At RoryMartin.com, we like to keep things slick and simple.
Against this background, a different header font or announcement photo will have a greater impact on audience attention.
The perfect website should be clear about its purpose
Do you design stained glass windows, wash windows, install double-glazing, or sell glass paints? When a web user can reach your site by searching very common terms, it pays to have a tagline which makes the purpose of your site clear. This might increase the bounce rate of visitors to the site, but it will also prevent people associating your site (and services) with being a waste of time!
The perfect website should be up-to-date
Most sites will have a copyright notice in their footer. If people are going to trust your site, then this copyright certainly needs to be up-to-date! Another way of appearing up to date is to have a regularly scheduled blog, or social media accounts displayed on the page, which are updated every day, or near enough. This immediately lets people know that someone is on the other end of this website, and that it’s easy to get in touch with them.
At RoryMartin.com, we put a lot of time and energy into web design and development, in order to build amazing sites that mirror your business strategy. Talk to one of our Seattle web design experts today about what we can do for you.