A website might be one of the best forms of internet marketing you can have, but what if the one you have isn’t good enough? You probably know that there are millions of websites on the internet, and no matter what you’re selling or doing, you have competitors. While not all of them are local, some of them are, so your website has to serve the dual purpose of attracting interest, drawing traffic, and impressing your clients and customers. Does yours? We talked with local Seattle web design experts, as well as our own Rory Martin, to talk about just what a business website needs to succeed.
You’ve probably gone to website in the past and had so much trouble finding things that you left. If you go on your website now and try the same thing, how easy is it to navigate your pages? Poor navigation is one of the number one signs that your website needs a makeover, mainly because it will drive your customers away. While you don’t have to go overboard, the best navigation is simple, easy to find, and easy to use. Plus, your search should produce quality results, not a list of every page you have.
A picture is worth a thousand words and unfortunately, consumers just don’t respond to your all-text website. If you don’t have large, bold, and beautiful images on your site then you have to work on it. Photographs, pictures, and graphics help communicate your brand, your products, and your business, plus they look good. Don’t go online without them.
How fast does your website load? Did you know that your website speed affects everything from your SEO to your bounce and exit rate? Consumers want sites to be fast, especially if they are on mobile, so you have to make sure that your framework is light enough to make it happen. How fast is fast? Think under 1 second load time for the best results. Because more than 60% of your traffic could be stemming from mobile, you should try for somewhere around half a second as your optimum load time.
What is responsive web design? If you’ve been paying attention to Seattle web design news then you probably know that it’s any web design that automatically resizes based on the size of the screen used to view it. Because 60% of web users are on mobile at least part of the time, you have to make sure that your site looks good on different size screens. Sound complicated? Any quality web designer will offer this service, so don’t worry.
What is the first thing that you see when you go on your website? Whether it’s a picture, some text, or an advertisement, it probably defines your website. Unfortunately, while many sites do most of the right things, they don’t have the right branding or marketing message on their site. You have to make sure that anyone who stumbles across your website immediately knows what you are about as a business and as a brand. Once again, any good Seattle web designer can design you a website that markets you as a brand rather than as a product.
Does your website need a makeover? If your site isn’t extremely fast, responsive to different screens, or branded, then that is probably a yes. Try talking it over with your Seattle web design team, or talk to us at Rory Martin for a quote.