Pinterest is big in the social media marketing sphere (Haven’t heard of it? Click here to read about how businesses can use Pinterest), and it’s making waves in web design as well. The unique layout Pinterest offers is becoming incredibly popular with businesses who are looking to reinvent themselves online. In fact, some magazines from publishing giant, Condé Nast, are launching new designs using a grid-style layout, with minimal text and tons of pictures. Not only are publishing houses looking at this new style, Flickr – the popular photo-sharing website – is set to upgrade and redesign it’s site within the month, to make it look more like Pinterest.
The success of this type of layout could be because Pinterest users say they need to create and curate, organize and compartmentalize ideas in an increasingly scattered digital world.
Companies are working to create sites that feel more like brand lifestyles than sales pitches and corporate information. Mashable’s Community manager, Meghan Peters says that Pinterest allows users to “experience the web in a way that makes them feel productive and inspired”. This is one of the bigger roadblocks to creating an engaging corporate experience. In fact, Flickr has switched to this design style because, ““We see in our first metrics that people consume a lot more photos, they interact so much more with photos in this view.”
In web design and typeography, Pinterest is also inspiring designers – not through its layout, but through mood boards created by other illustrators, graphic designers, typographers, etc. We’ve been using Jquery plugins that accomplish Pinterest-like layouts for the past couple of years. Our vertical layouts emulate the forward thinking of Pinterests vertical layouts.
What we do at RoryMartin.com is remain technology agnostic. Since we use the latest and greatest technology from the vast world of open source developers we can stay ahead of the times when it comes to making our customers’ users happy.
Pinterest’s success is an example of proving our philosopy; that new information architecture can and should be adopted based on what users tell us they want. In this case – Pinterest users spoke up – and we will continue to listen.