Building a brand for your company is important for customer recognition and marketing, but many Seattle web design companies don’t consider ‘you’, when they go to build your website. Your brand can be a deciding selling point for your customers no matter what it is you’re selling or doing, so we believe that it is an important factor in building any website. According to Forbes, no matter what you are selling, no matter what products you have, and how much your products change, your brand will remain the same and can remain ‘alive’ to your customers. Whenever multi-million or even billion dollar sales go down, the companies making the purchase are most often purchasing the brand rather than the products, as products can easily be duplicated and re-sold under another name.
So how do you incorporate your brand into your website? By using your brand in the colors, words, phrasing, images, and products, you can tell your customers and clients who you are, and why they should do business with you. Incorporating your brand is about incorporating yourself, and using that
What is a Brand?
Your brand is the recognizable image of your company. Whether through a certain logo or color scheme that you tend to use, the way you phrase things, or the way that you do business, you can build your brand into something that people recognize, and something that people want to buy. By using a logo, you enhance recognition, by using the same colors; you can associate colors and the emotions that go with them, with your business. By associating your brand with a well-known charity, you tell people that you care what happens to them. And by being associated with something bad, such as an oil-spill, you devalue your brand. Your brand could be called your public image in a way because it extends across all factors of your products, website, advertising and even social media. To build a good brand, you must remain consistent and helpful across all venues of your business. For example, if you are helpful via social, you have a great website, but poor customer service, your customers will likely first associate your customer service with your brand.
Incorporating Your Brand into Your Seattle Web Design
So how do you incorporate your brand into your website? Whether you’re building your first site, and a new brand, or redesigning an old one, there are a few things to keep in mind. First, a recognizable and likeable icon or logo is important. A logo allows your customers to recognize you from anywhere, no matter where they are, or how your logo is being used.
Second, your web copy is important. Talk about your products, but remember to also talk about you. Why did you found your company, what are your goals, what are some of the causes that you like to help? Do you have a history of high quality service? What about a huge number of customers? Mentioning that you have upwards of 50,000 satisfied customers is sure to go a long way towards increasing the value of your brand.
Did you know that colors will affect your brand as well? Blue is often used to evoke feelings of honor and loyalty, red of passion, interest, love, action, courage, and vitality; brown symbolizes stability, earth, ‘eco-friendly’, and so on. If you aren’t good with colors, make sure that the Seattle Web Design company that you hire will consider, research, and learn about your brand and your business before building your site.