If you’re using a CMS that supports themes, then one of your first questions is probably whether or not you need a unique, custom theme, or if you can get away with purchasing an existing one, or even using a free-to-use theme. The answer to the latter is, probably not, there will be thousands of websites with that theme, which is a definite disadvantage for making your website stand out on the web. The answer to the second is that it depends, and you may want to consider your options. The following help from Seattle web design experts should help you decide if you need a custom theme or not.
Why Use a Custom Theme?
A custom theme is advantageous for a number of reasons, especially if you’re just one of a number of similar Seattle businesses. Whether you use Joomla, Drupal, WordPress or one of another of the countless available CMS systems available, you can likely download a number of free and cheap themes that allow you to easily set up and get your business running. Unfortunately, that’s the problem. The cheaper and easier they are, the more businesses who will use them. Over time, consumers may become confused by seeing the same websites with different brand names, which generally reduces the impact of your branding and consumer messages.
It also affects your SEO, because most web based algorithms track uniqueness. When you have a website theme, none of your code is unique because other people, and potentially thousands of other websites are using it. When you have a custom theme, you won’t have any of these problems.
However, custom themes cost more, take longer to get up, and might delay your website launch if you’re planning it quickly. While custom themes have a lot of advantages for branding and some advantages for SEO, they might not be the best choice right away if you plan on launching your site immediately. However, you can plan to launch immediately with an available theme and plan a re-launch with a custom option for a few months or a year down the road.
What is Your Web Traffic and Web Based Revenue?
A custom theme typically costs upwards of $500, and many more than twice or three times that depending on the size, complexity and required features. Depending on how much money your website is going to generate, a custom theme might not be a good business decision, especially not if you own a small business. If you mostly want a one to five page website so that your customers have somewhere to go if they look you up on the web, then a custom theme might set you back a great deal of money when you would be better off investing it in advertising to boost your online sales. However, if you’re already making a great deal of money off of your website, or have the potential to, then a custom theme can be part of your marketing plan, because it is good business sense for branding, custom advertising, and standing out from the competition.
Want a quote? Contact Rory Martin’s Seattle web design team at 206-402-6347 for a consultation.