While UI or user interface has always been the most important part of a website, UX is becoming increasingly important for websites and more Seattle web design teams are focusing on user experience. Today’s service culture demands not only service, but good service. And while the web has always been an amalgam of various talents and services, it is maturing rapidly, and consumers are quickly coming to expect that maturity in the websites and their services. If you don’t know what UX is or what it can do for your business, then you might be missing out.
What is UX
UX is quite simply user experience, and in terms of web development, it means a carefully thought out and designed experience. While UI is the interface with which consumers interact with your website, UX is the ideas and thoughts behind it that ensure that the consumer has a good experience. But it goes deeper than that. UX also creates an easy to use and even interesting experience with minimal clutter to increase attention, guiding users down the page to a call to action. The result is that UX is also a branding and marketing tool as well as a website tool.
In fact, many businesses are already beginning to integrate UX into their digital marketing, through the use of customer feedback, consumer prompts, and actually listening to their customers. One example of a company using UX is Delta Airlines, who offer customer service through both their website and their mobile site by proactively fixing issues. For example, when a customer’s flight is cancelled, the website automatically sends an email with a list of next available flights that the customer can choose from. The result is not only a happier customer but also a lower cost for Delta, because that customer doesn’t have to call through to customer service. This sort of proactive user experience is what can and should be the future.
Working UX into Your Design
If you already have a website then you might have UX, especially if you hired the right design team. Some teams are even good enough that they can create a UX without doing so intentionally, but this is rare. However, that doesn’t mean it’s too late to work UX into your design, or to have a new website designed around user experience. In fact, because UX is mostly just a well thought out web design, you may only need a few tweaks to increase usability and improve your information architecture for maximum efficiency.
UX really is becoming a huge buzzword right now, but it is an important one because it encompasses something that greatly affects your website and your consumer perceptions. A great UX ensures that your customers have the best experience on your website, and if not, that they have easy solutions. Want to learn more about UX? Talk to some of our specialized Seattle web developers today to find out what we can do for you and your user web experience.