Paying for quality web design is an understood part of doing business on the web, but do you know how it affects your bottom line? Does having a certain type of website, or a quality looking website, actually affect sales? Actually, studies show that having a ‘credible’ looking website affects sales, and it scaled a four out of five on the level of importance. If you’re interested in improving your web design, the following include a few tips from Seattle web development professionals on what actually affects your ROI.
Did you know that minimalistic, clean websites are more professional and usually convert better than cluttered and crowded websites? The natural idea is to try to fit everything in, but statistics show, that might actually hurt your business. Keep your tabs, submenus, and features to a minimum, and focus on offering the best quality possible for what you do have. This holds true for your web design as well. A minimalistic look with large, clean graphics, rather than more images, serves you better.
User Experience is incredibly important for professionalism and sales. If the user can easily navigate a website, get a clear idea of what to do, and not feel marketed to, then they are more likely to purchase something. While UX design can be complicated, it’s mostly the idea of planning out your website, taking consumers from top to bottom, and then to secondary pages, and guiding them through your website. UX is making it easy for the customer to purchase something.
You may have guessed that your content, including graphics and web copy, affect your sales a great deal. For graphics, you want large, unique images as often as possible. Clutter is always bad. Web copy is a little more difficult. You need well written content that avoids clichés, is easy to read, flows, well, and doesn’t make it obvious that it’s trying to sell something. Obnoxious calls to action may have worked in the past, but the modern Internet prefers to be talked to rather than marketed to.
New, content is the best way to tell your consumers that you’re still around and you’re still relevant. By updating your website frequently, keeping dates on your website to that year, and blogging regularly, you tell your consumers that you’re always around, and that you’re reliable. No one wants to purchase anything from a website that hasn’t been updated since 2012, mainly because the might not know if the website is still in business. This does mean you need a quality Content Management System.
If your website looks professional, then you look professional. Because a website represents your brand on the internet, it is every bit as important to be professional online as it is in your business. Your text, your conduct on blogs, and your site design should all reflect that, because they do impact your business and sales.
Want to know more about how quality web design can improve your business? Or, do you need a quality, modern website to help boost your conversion rates? Contact Rory Martin to ask about a consultation, or browse through our past websites to see what we’ve done for other clients.