Most of us know that web design is about as static as SEO, meaning that it’s about as far from as it is possible to get. The industry is constantly changing and updating according to online trends, and anyone who wants to stay ahead in Seattle’s competitive e-commerce market knows that. Today, it isn’t hard to see where the newest trends are coming from, and that is mobile. At the moment, more people in the U.S. have smart phones than not, and considering that more than 20% of search is now mobile, it’s hard to ignore that the gadgets are taking over. In fact, with most of the new smart-watches now hitting the market early in 2014, and new tablets that are more affordable than laptops, mobile search is one of the fastest growing industries in marketing. But while this obviously affects your SEO, it also affects your web design in more ways than one. With that in mind, the following include a few of the important changes in the Seattle web design industry, and how they affect you now, and in 2014.
Flash Is Out
Flash based websites are popular and pretty on the web, although they do have trouble in some browsers, but the truth is that many of them simply do not work in mobile browsers. For that reason, anyone with a purely flash website is committing web-design suicide because mobile users might just see a fancy white page and nothing else. If you do want to go with flash, you have to work with your designer to cross test on multiple popular mobile web browsers in order to ensure that your site is fully functional across all platforms.
Responsive Web Design is No Longer an Option
Responsive web design first became popular a few years ago as a good way to boost your mobile popularity. The technique essentially utilizes adaptive code that changes size and shape to suit the browser and screen size it is displayed on. While in 2012, this was purely optional as the majority of search was still on the web, today, it can mean the difference between a potential sale and an unusually high mobile bounce rate. Make sure that your website resizes and looks good, no matter what sort of device your traffic is on. If you don’t feel like creating responsive theme variations for each and every device, you can take a look at your analytics (Google Analytics works) to see which devices are most common. For most, iOS including the iPhone, iPad, and iPad Mini) and Android are the two most common, but keep in mind that screen sizes vary across the most popular OS as well.
Did you know that the average web user will leave a page if it hasn’t loaded within 3 to 5 seconds? While mobile users are slightly more patient due to the restrictions of mobile Internet, their patience is also very finite. For this reason, you have to ensure that your web pages load as quickly as possible so that mobile users don’t leave before the page even finishes loading.
Depending on your website, you might need a lot of changed, you might need a new website, and you might already be good to go. Wherever you think you are, consider monitoring your mobile traffic and if you have a high exit rate, consider having a chat with your Seattle web design company to talk about responsive and mobile friendly design otpions.