Building a website and standing out in the busy Internet traffic that makes up much of Seattle’s modern commerce can be tough, especially if you’re a small business. Redesigning it can be even more of a hassle, especially if you’re not entirely sure what you want, or why your first design didn’t work. The following considerations should help you out with what to keep in mind, what to ask your Seattle web development team about, and what to consider during the process.
Who’s Doing the Research?
Depending on your web development team, research and planning may be up to you, or up to them. You usually want them to handle it, because unlike you, they are professionals. Market research, keyword research, continuity mapping, demographics, brand image. You have to know everything, and hopefully before you plan your website.
If you’re doing a redesign, then now is the perfect time to handle your backend SEO. Everything from your site structure to your URL’s affects your SEO. Talk with your web developer about items like website structure, and research to see what the normal route through your website is (pages people visit). You also want responsive or adaptive design.
If you decide you need a mobile site, then you have to make sure you have canonical URLs, which also have to be set up. Redirects and canonical URL’s are something that will help with your SEO, because it ensures that even if you have a mobile website and a normal website, search engines see visitors from both as on the same page. It also reduces the risk of being flagged for duplicate content. Speed, page load times, 508 and W3C compliance, and if you have an international website, EU Cookie Law, all have to be considered as well.
Too many websites are unnecessarily complicated, making it difficult for users to get around. If you’re trying to sell something, whether that be products or a pitch to visit your brick and mortar business, poor navigation can be detrimental to your pitch. If people can’t find what they need in 30 seconds or less, they will usually leave your site. You want to make navigation and menus as simple and as easy as possible to use.
Content is the backbone of the web, so it’s important to consider it when creating your website. Considerations include photo size, how much web content you want per page, whether or not you’re publishing a blog, and other types of media such as whitepapers, video, eBooks, and for-purchase content. All of these considerations are important to keep in mind when designing your website because the website usually has to be designed around them.
You wouldn’t create a recipe and make it for guests without ever once trying it, so try not to do it with your website. You want to hire a web developer that handles testing, or allows you to come up with a testing team for quality assurance. This is especially important if you’re promoting your website launch to your regular customers, so that you know everything works. You also want feedback before you launch, so you can make changes to perfect your site.
There are a lot of things to keep in mind before you redesign your website, but if you have a good developer, you should be able to get most or all of it from them. Contact Rory Martin to learn more, or to discuss your website needs.