Whether you’re designing your website on your own or paying someone else to do it, it’s always possible to forget about some of the smaller things that can help your website. Unfortunately, a lot of people miss these and then somehow never get around to having their web designer put them in. So what do you need to know while designing your website? Read these tips and then make sure your Seattle web design company or team knows exactly what you want.
While it is okay to include bells and whistles in your website design, studies show that a clean and even minimalistic design will have better results. You obviously do not want your website looking like its old, but you don’t want it looking cluttered either. Consider aiming to have at least 30% of each page occupied by blank space. This space can be utilized to make the area look bigger, easier to read, and less cluttered.
SEO is one of the most popular marketing mediums of the last 20 years, but most people don’t start to integrate it until they start to work on text. Did you know that you can utilize HTML tweaks to make sure your SEO is good to go from the start? By utilizing canonical links, externalizing JS and CSS file sheets, and including microdata and meta descriptions as necessary, you can increase the HTML SEO for your site. Don’t know what any of this means? Ask your Seattle web designer.
Your website is an extension of your brand so make sure its present. Your brand colors, logo, personal style, and tone all make up part of your branding so ensure that each of these elements are utilized on page. Websites with clear branding come off as more authoritative, more business centric, and create a better impression than those with no branding.
Search Bar Integrated Above the Fold
The fold is where your site cuts off on a computer screen and it does make some difference to your ads, your search, and your impressions. Below the fold ads get much lower impressions than those above it, and the same things goes for your search bar. If users do not see search when they immediately go onto the page, they might not think you have one. Good places for your search bare include above the header, in your menu bar, and just below your header.
A sitemap tells search engine bots where to go on your site so you should make sure you have one up as soon as your site goes up. You can always edit the file later, and they usually only take a minute or two to make.
Multiple Browser & OS Compatibility
Whether you live on Google Chrome or on your Blackberry, you have to make sure your website is compatible across all browsers and all popular operating systems. Considering a mobile optimized site, ensuring that your colors remain the same across browsers, and using a font that is supported by a wide variety of browsers and devices is your best bet for ensuring compatibility.
Web Optimized Images
Did you know that a large image can slow down the load speed of your site? Setting all of your images to 72dpi will ensure that your images are web optimized, and will load more quickly. The size of the image can be large or small, but make sure it isn’t too big, or your site will suffer because of it.
Integrated Statistics and Analytics
Want to know who’s on your site, how they are getting there, and what they looked up to find you? Analytics are your best bet for finding any of this information so make sure you have something installed. Google analytics is the most popular option although there are many more free and paid options. What are the benefits of installing your analytics code from the start? You can use it to do comprehensive A/B testing to find what works and what doesn’t on your site.
What does consistency have to do with web design? Actually a lot! You want your website to look the same on every page because this has been proven to have a better effect on first impression for a visitor. Consistency looks professional so make sure you utilize it across your website.
Did you know that many websites actually do not include contact information? If you’re selling a product or service, you need to have at least an email and name associated with your website. You can also consider including a mailing address and phone number, although not everyone should include the address. Contact information shows visitors that you are trustworthy and that the site is operated by a real human being.
If your Seattle web designer is not using all of these items in your design, you should definitely think about having them start.