Seattle is well known for its food and night life with well-known restaurants serving up everything from gourmet delights to cheap eats. From Canlis to Dick’s Drive In, Seattle is very much proud of our food culture, and for good reason. Despite this, more and more people are beginning to look online in search of new eats to try, and while the search usually starts with social media, most people will visit a website before going to a restaurant. So what does your restaurant need to convert more traffic?
Visual Design – Visual design is one of the most important aspects of your restaurants website and your web
design should reflect that. The only purpose of the site is to showcase your food and tell people how to get there, your Seattle web designer should be aware of this enough to work with you, use photos from your food, and then design the site around the food. While every website should be different you do want the focus to be on the visual aspects of your business, which should mostly be food. If that requires hiring a food designer and photographer before hiring a web designer then go for it. Food based websites tend to covert much more because you show that you are confident in your cooking skills (or your cooks cooking skills) and that you have beautiful food.
Ease of Use – Your website should be easy to use and navigate, otherwise people might not get past the home page. Make navigating pages, returning to the home page, finding the menu, and calling the restaurant to make a reservation as easy as possible. If people have trouble finding something, or trouble getting from page to page then they will almost definitely leave the page.
Interactive Menu – Every restaurant website should have a menu, yours can be as simple or as complex as you like but consider going interactive. Being able to click on each dish to see a photo, or a tantalizing description is sure to leave your customers wanting to try it. All you have to do to get an interactive menu is discuss it with your Seattle website designer and see what they can do within your budget.
Personality – Your restaurant has personality, your website should have that same personality. Unless you happen to have a lot of photos handy to communicate your style and personality across to the web designer, then you want to look for someone local who can easily visit to get a feel for the vibe and atmosphere of your restaurant. Communicating your personality and atmosphere into a website is the best way to make your restaurant site stand out from the rest so that you have something truly fabulous.
Want to know more about having local Seattle web designers work on your restaurants website? Contact us today to learn more about our work with some of the best restaurants in Seattle, and what we can do for you.