With over 644 million active websites on the Internet, it can be difficult to make yourself stand out. Luckily, there are far fewer local Seattle websites to compete with, but you’re still going to have to make yourself stand out. While the average small business now recognizes that they need and should have a website, not everyone goes about it in the best way. A website is your brand on the web, and it has to be just as convincing as any physical storefront. Because many consumers are now visiting mobile websites before they go to a store for the first time, your site is becoming more and more important. With that in mind, here are few things that Seattle businesses frequently get wrong, and help from local web designers on how to fix those problems.
Forgetting to Research Your Demographic
If you’re in a hurry to get your website up, a new business, or don’t think you need a target demographic, you could be making a huge mistake. While some people don’t think they need to target anyone and others try to target everyone, both options are a mistake. Researching your target demographic allows you to market your website directly to the people most likely to need your services or products, allowing you to create more churn and make more sales.
No one likes to be marketed to but if you have a whole website with no calls to action, no links driving people to buy things, and nothing at all to tell the consumer that they should be spending money, then you’re probably missing out. Integrating strategic calls to action, links to products, and creating landing pages for users who search for your content on the web can be crucial to your success.
Overly Complicated Design
The 90s and early 2000s saw a rash of poorly designed websites with flashing banners, jQuery animation, and really cluttered design. If your website looks like an advertisement board, has more images than free space, or crams something into every possible space, you’re probably telling customers that you aren’t professional or modern. Go with simple, elegant, and easy to use.
Not Updating Your Content
Regularly updating your content, even if it’s as simple as changing all of the listed dates on your website once yearly, is crucial to being on the web. Customers like to see activity so that they can see you’re a relevant, real business. Consider linking your social media so that consumers can see your likes and social activity, keep a weekly blog and update it weekly, and post regular updates.
Using the Wrong Designer
The wrong designer can completely ruin your website. Whether you’re paying more than you have to and going way over budget, or paying less than you should and getting a substandard website, you’re making a mistake. You’re probably also messing up if you decide to do your website yourself, unless of course, you’re a qualified website designer. Go over your budget, decide how much you can make back from your website in a year, and choose a quality designer with a good reputation based on that criteria.
If you want to know more about quality Seattle web design, contact Rory Martin for a free quote.