What to Consider for Your Home Page – Seattle Web Design Tips

As a small business owner in the Seattle area, you’re faced with several conundrums when it comes to web design and development, and your home page is one of them. While other issues, like having a solid basis on which to choose a local web designer, which language or CMS to use, and even your website branding are equally important, we’ll take you through the basics of what to do and what not to do with your home page.

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Less is More

The days of overcrowded home pages jammed with side bars, banner ads, and menus everywhere are long gone, and today’s websites are simpler, sleeker, and definitely bordering on minimalistic. This trend is ideal for mobile users, who get faster load times, and can spend less time looking for what they want. This means paring your home page down to include the basics, and hopefully paring the rest of your website down as well. You can add more items if they are necessary, but keep in mind that most users don’t need the plethora of pages available on most websites. Hamburger or hidden menus, sliding headers, and video are all great ways to integrate more items into less space without crowding.

Really, Keep it Simple

It’s tempting to keep adding features to ensure that your user can do everything you want them to do, but keep it simple. You also don’t want mobile users to be scrolling down for more than a minute or two at most on their phone. Most mobile users are in a hurry, so a heavy text or image laden home page that scrolls down for hours simply won’t do. You can integrate longer pages when necessary, but make sure you test out the length before you make the site live.

Consider Your Brand

Your brand is a crucial element to include in your web design. While it may be difficult to integrate a concept into a website, it’s important for giving users the same feel that they get when they walk into your physical location. That’s one of the reasons why it’s always a good idea to work with a local Seattle web designer. They can visit your actual store or facility to get a better idea of who you are. What’s involved with brand? Basically everything including colors, styles, the thickness of borders, images, font, and much more.

Integrate Large Images

Whether you’re using large header images, banners, or a fashionable background image is up to you, but you should integrate large media. In some cases, you can swap the image out for a video, but make sure it still looks good on mobile. You’re probably getting 40-60% of your visitors from mobile phones, so you want to design for them as well. Why large images? They combine a feeling of luxury with the minimalistic trend of modern websites, allowing you to brand, customize, and stylize your website, without making it look crowded. What’s a great image? Again, it’s up to your business and your brand. If you’re at a loss for ideas, discuss it with your web designer in your kickoff meeting.

Make it Unique (But don’t go overboard)

Even if you’re using a theme or website template, it’s important to make it your own. Adding your own media, photos, colors, and style can do a lot for your website and your brand. But, you don’t have to go overboard. It’s nice to make your website stand out, but you don’t need flashing banners to make it happen. Instead, discuss your options with your web designer, and see what comes up.

It is important to keep in mind that a good website is customized to your business, not the other way around. If a general home page doesn’t fit, make modifications, add features, and make it your own. You’ll pay more for adding in unique features or flash video, or similar, but you will get more value out of it. A great way to get started is having a discussion or kickoff meeting with a local Seattle web designer to discuss your needs and your brand.

Want to know more? Contact Rory Martin to get started today.

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