1. Know your starting statistics
When implementing any strategy, it pays to know where you’re starting from, so that you can easily see if rankings and conversions have improved at any point in your SEO journey. This document can be as simple as you like; even a handwritten notebook will let you immediately spot increases (and decreases) in statistics such as conversions and inbound links.
2. Create solid, good quality content
The perceived Holy Grail of content is to create something which goes viral, but as a long-term strategy it’s better to create solid, good quality content on a regular basis, than occasionally put something extraordinary out there, and bulk up your website with mediocre content in between. Like EdgeRank with Facebook, if you put out something less than great, people aren’t going to be that keen to share and promote it, so in between viral episodes, you’re more likely to lose followers and alienate your audience.
3. Keep an eye on what’s topical
What’s trending on Twitter? What are other people in your field talking about? That viral video, does it have any themes which you could work from? While we don’t suggest you hurry something just to piggyback on the current top trending topic, it’s a good idea to see what’s creating a buzz during the week, and see if anything which you do can relate to that. Stay mindful of your long-term plans and company branding though!
4. Cultivate relationships with other sites
This goes hand-in-hand with tip #3. If your link-builder is out there every day, sourcing websites for links, these bloggers and journalists and website owners are going to prefer to link to a site which is consistently putting out good content. Here is a fantastic piece on why many link-building strategies fail: http://www.seomoz.org/blog/why-link-building-strategies-fail
5. Check your road map
Once you implement a new idea, or build that relationship link with a site or person, check your statistics to see what the relationship does for you. Are you finding that your traffic is slowly but surely increasing, but you’re not ranking any higher? Find out what’s causing that, and fix it. Remember that the point of SEO isn’t only to boost your rankings, but also to increase conversions. How are these statistics looking?
6. Don’t hang out in bad neighborhoods
Search engines can easily pick up on linkfarms, and other such sites, and blacklist them. There is almost no security or surety in purchasing links from sites like these, as they could be disregarded by search engines, or even cast a negative light on the sites which they are linking too, as well. Stick to building connections and writing good quality content for yourself.
7. Make your actions clear
Once all of this traffic has arrived at your site, you want to convert visits into customers. Make sure that your site is easily navigable so that your newly interested audience can immediately do what you want them to do on the site. Your social media profiles need to be obvious too, so that these visitors can quickly connect with you, and share what a great job you’re doing of being you!
We at RoryMartin.com hope that these seven tips improve your SEO and rankings. If you’d like more advice contact our experts today for a free estimate.