Make Your Keywords Pack a Punch

Keywords play a large role in search engine optimization, and are a key factor in social media marketing.   Having the right combination of keywords will generate hits, increase traffic and drive sales; however, it’s not always easy to determine which keywords are right for you, and where your keywords aren’t packing a punch.  At Rory Martin, we specialize in helping business come up with relevant keywords that drive traffic to their site. We do the research so businesses don’t have to.

– Ask yourself: What would my customers search for?

This seems relatively easy enough. If a customer would find your services by searching “freelance writer Los Angeles”, put that on your list. Your keywords might be words your competitors use or words that are industry specific. Think up simple terms and phrases that specifically target your site or business, but know that using one word is going to decrease the likelihood that your site will stand out in a crowd.

You will get higher search engine ranking by choosing a mix of specific longer phrases, and general targeted keywords.  Look at the breakdown of search terms as they show up on Google:

Number of Google Matches

Term

11,600,000

writer

1,200,000

real estate writer

48,000

freelance real estate writer

9,000

freelance real estate writer los angeles

Source: WebsiteHelpers.com

You’re going to have an easier time getting click throughs if you narrow it down a little – by adding your location, but be cautious about being too specific.   For example using “Neon Helmet Tacoma WA” won’t drive people to your site. Phrases that are just too specific may offer you the #1 slot on Google, but still won’t deliver the clicks you’re looking for, because they’re not keywords that people would search for. Ranking #1 on terms that nobody is searching for is just as bad as ranking #300 for terms that everybody is searching for. You can’t get the traffic if people aren’t using your search terms, no matter how well you’re ranked.

When you have a list of possible keywords, check out tools like Google’s Keyword Tool, that will help you determine whether or not people are actually searching for those keywords, by populating a list of terms related to the keyword you entered. Look for targeted keywords, and specific phrases that are relevant to your business and your industry.

Search Engine Optimization through keyword analysis is one of the most effective ways to increase targeted traffic to your web site. At RoryMartin.com, we put our Seattle Search Engine Optimization experts to work to research your target audience, determine what keywords they are searching on, and then make sure, through proven search engine optimization tactics, that your web site is the one they find.

As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, RoryMartin.com can help you build a Social Media Strategy that reflects your unique brand and meets your business goals. From a one-time site analysis to full search engine optimization strategy and execution, RoryMartin.com can help match your keywords to your SEO needs.

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One Response

  1. John says:

    Ok so as an upholstery website I was up there for awille, and then dropped off. If you put on upholstery Shoreline I’m up there. Also about how long does it take when adding keywords for Google to recognize them, and make you rank higher?

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