Seattle Social Media: What is Google Authorship (And How to Set It Up)

What is Google Authorship? And how does it affect your Seattle social media? Google authorship is a markup that you can insert into a blog or website to claim ownership, get extra stats, and use for a few interesting features. There have been many changes in recent Google search algorithms, and one of the biggest will soon be the implementation of authorship into search results. But first, let’s learn a little bit about Google Authorship itself.

Google Authorship uses a rel tag, which is part of HTML5. This tag can be utilized in author boxes, most web pages, blogs, and pretty much anywhere you can place content.  Before you get started, make sure you have a Google + profile (it doesn’t matter if it’s active) and then proceed. If you don’t have the profile, you can sign up for free by creating or using your Gmail account.

Setting up Google Authorship

There are two ways to set up Google Authorship with a few special considerations if you have multiple people posting on your site.  You should also use a clear headshot on your Google + profile (Google does not like their authors to be ‘companies’ so no logos if possible).

Method One: Use or set up an email account with the domain server that you have (For example , then check to make sure each page of work that you intend to claim contains a clear byline (for example ‘Written by Rory Martin’) Check to make sure your byline name and your Google + profile are the same (I.E. you can’t use Rory Martyn and Rory Martin). Finally, visit the ‘Authorship’ page of Google and submit your email address, confirm it, and from then on, anything you publish on that page will automatically show up with your Google + photo in search.

Method Two: If you do not have an email with the domain you want to claim, you can use the Google authorship markup to claim the content as well. For this method you will need the link to your Google + profile to an individual page using the Google markup.

<a href= rel=author>Rory Martin</a>

Edit the markup to include your Google + profile, and if you like, edit the tag, for example,

<a href= rel=author>Rory Martin</a>

Minus the space, it would appear as

<a href=>Rory Martin</a> <a href=””>Rory Martin</a>

Next, visit your Google + profile, click ‘Edit’ and scroll down to the ‘Contributor’ section. Add a link with a title to the site you’ve added your markup to, and you are all done.  Websites who post work from multiple authors and who use an author bio box can actually include the markup in any author bio plugin that supports HTML5. This can save time because you won’t have to post the markup each time that person posts a blog.

Joomla: For Joomla sites you can choose to use an HTML5 reader, install a rich snippet reader, install author link, or edit your CSS ‘Written by’ to include the authorship markup.  You could also directly modify the author link to any pages of individual authors to include the ‘rel=author’ markup. Not sure your rich snippets are right? Check them here with Google before posting them on your site.

What does Google Authorship Do for Your Seattle Social Media?

Social media helps drive traffic to and from your content, and as Google’s baby, Google + and therefore Google authorship are tools that you cannot afford to ignore. In the first eight months of authorship alone, more than 17% of Google search results for articles and websites consisted of pages with Google Authorship markups. Considering that during that time, Google Authorship was only being used by about 3% of web publishers, which shows a definite lean towards favoritism. If you want your content to come up in search, Google authorship is a great addition.

What else does Google authorship do? Each time your post shows up in search, it will have a link to your Google + profile, the headshot that you provided Google, and the number of Google + followers you have. You’ll also be able to view statistics for your work no matter where it is on the web. Logging into Google Webmaster Tools, going to ‘Labs’ and clicking on ‘Author Stats’ will take you to a dashboard where you can view everything from average views, to click through rate per article, per day!  Essentially, Google Authorship helps your Seattle Social Media by allowing you to claim your content, increase traffic by giving it visibility and an author, and of course, great free stats that you can use to see how your content is doing.



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