The State of LinkedIn

Have you ever wondered how LinkedIn actually affects your business?  Ever asked yourself why LinkedIn is important to your company’s potential?  At RoryMartin.com, we’ve been researching ways for businesses to use LinkedIn to build a better social media strategy.

The State of LinkedIn 2011

Having your business profile out there on the web WILL help increase your organic search results, so if you’re not optimizing sites like LinkedIn, you’re not fully optimizing your search engine potential.   LinkedIn also helps your business look more complete, and is an established tool for reputation management – especially through customer testimonials.

LinkedIn is also a powerful tool to analyze your company and its connections through your employee network. An article on Mashable notes that, “…it will automatically calculate your company’s median age, top schools, and other companies that they are well-connected to.”  This can be effective for recruiting job candidates, and networking in your industry.  Through LinkedIn you have the ability to post polls, and receive answers, letting your business know what your clients are interested in, and keeping you up to date on industry standards.

If you’re curious about how to use LinkedIn for your business, contact RoryMartin.com to find a strategy that fits your social networking needs, as well as the social tools that simplify your social media integration.  We offer a comprehensive set of services from website design and web development to search engine optimization and search engine marketing and social media marketing.  If you need creative ideas, easy implementation, and a limited investment into your social media campaign, RoryMartin.com has experts available to assess your needs, provide excellent customer service and innovative marketing tactics before you’ve even signed a contract.

 

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