Mobile websites are popular, and a lot of web traffic originates directly from mobile devices including tablets and smartphones. While building a mobile site is definitely a great option, having your Seattle web designer build a responsive website that shows up differently to each type of device might also be a great way to go. This post follows up on the previous post about deciding if mobile web is right for you, and if so, how much it is worth to you.
A Look at the Statistics
According to Google a massive 27% of all searches on Google (that’s about 70-90% of all search depending on the given day) are from a mobile device. That includes tablets, e-readers, tablet PCs, phones of all shapes and sizes, game consoles, and even smart TVs. Essentially, some 15-20% of all web search is mobile driven, and maybe more.
What is Responsive Web Design?
If you ask your Seattle web designer ‘what is responsive web design’ we would say, it’s the process of using one URL, one web page, one HTML page, and two or more CSS pages. This allows the page to appear differently based on the capabilities and dimensions of the device listed so that an iPad user sees the website in perfect size on an iPad, and a Blackberry user sees the website perfectly on their Blackberry. There are pros and cons to responsive web design but most of them have to do with SEO. Responsive web design is most beneficial because it uses a single URL rather than redirection via canonical URLs.
What is Dynamic Web Design?
Dynamic web design is the second option for anyone who would like a mobile compatible site. Dynamic web design is different from responsive web design in that it uses one URL but different HTML. Dynamic design uses a server directs to push multiple devices to different variations of the site without using a different URL. This is preferential to canonical URLs because it allows web users to easily go to a different page without switching site. This is different from a mobile website in that it still uses the same URL rather than a completely different one.
Which Mobile Web Design is Right for You?
While mobile web design is great for anyone who has a large percentage of mobile traffic, it isn’t right for everyone. You can decide this on your own, or ask a Seattle web designer like Rory Martin about it. After deciding you need a mobile website, you have to decide between the many different types of websites suitable for mobile. Dynamic web design, a full mobile site, or what is quickly becoming the most popular option, responsive web design are all great choices, and each suitable for a different type of website.
Responsive web design is usually the most popular option but there are a couple of other considerations to include, no matter what you choose. For example, you need a font that works on both computer browsers and mobile, you need images and video tagged and situated for mobile, and most importantly, a quality SEO strategy for both mobile and standard web.
Are you ready to start integrating mobile into your website design? Contact us today to learn more about mobile web design, and how it benefits you.