Archive for category Search Engine Optimization
Deep link popularity using LinkedIn Seattle Search Engine Optimization
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing on May 12, 2009
Here is a quick little way to set up your linked in profile with deep links
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I hope everybody does this stuff…it’s free and easy.
TwitDoc: Proving That Every File Format Will Eventually Be Shareable Over Twitter
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing on May 10, 2009
Here is the link for the full story on http://www.techcrunch.com.
Twitter is quickly turning into the media sharing platform of choice for many people, despite the fact that it, uh, doesn’t have any actual media sharing functionality. But a variety of services are popping up to fill the need, including countless Twitter-specific sites for sharing images, music, and video.
Today TwitDoc
is launching what appears to be the first service for sharing documents over Twitter, bringing support for PDFs, Microsoft Office Documents, and a bunch of other file formats. The site has integrated with popular document sharing hub Scribd
It’s a handy tool, but I doubt it will reach the same level of popularity as TwitPic
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this stuff.
Use LinkedIn for Link Building – RoryMartin.com Seattle Social Media Expert
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking on May 7, 2009
Great article from this guys blog:
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this article…for more information please visit our site at RoryMartin.com
Many of you may know about LinkedIn. If you don’t, then let me enlighten. Linkedin is a social networking site that targets business professionals. It is helpful in setting up relationships for business opportunities and partnerships. It also has a more social aspect that is gaining in popularity.
And while the business networking aspect is great, I’m writing to tell you it can be useful for your SEO efforts too, specifically link building. You may not know this, but LinkedIn does not employ the nofollow attribute on its links, like most other social networking sites. So that means we can use LinkedIn responsibly to build some nice one-way links to our sites and blogs. Even better your employees can use this to build some SEO-friendly links to your company site.
Lets look at the easy steps to do this.
1. Of course the first step is to get a LinkedIn account, if you don’t have one already join today.
2. Go to your profile page and click the link at the top right, “Edit Public Profile Settings”.
3. You can edit “Your Public Profile URL” and choose either your name or your company name. I used my name. Company owners may be better off using the company name for branding purposes. Some of you more SEO-minded people can use keywords in your URL, but I don’t believe spamming your url with keywords is the best option. When you have decided, set the address.
4.Choose “Full View recommended” as your option so search engines can see your links.
5. Be sure to check the “Websites” check box so they are showing on your public profile. You don’t want to hide from the search engine spiders. If you don’t have any sites, go add them (see step 6)
6. Add your websites, if you haven’t already. Be sure to use descriptive keywords in your link text. LinkedIn will give you the default text of “My Website” and “My Blog”, but I’m betting you can do better. I used SEO Company and SEO Blog. And try use all three website options, deep link to one site if you don’t have three sites. Be sure to choose “Other” when editing the website or you can’t enter your custom text.
7. To make these links have more authority, you will need to link to your public profile page. Put it on your own site, on your blog, in your comments on other blogs and so forth. Oh, and of course make connections with LinkedIn.Tthat is why you joined, right?
You have just created up to three one-way links on a high-ranking, high-authority site…for free.
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this article…for more information please visit our site at RoryMartin.com
Use Twitter for Search Engine Optimization – RoryMartin.com Seattle Web Design
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing on May 7, 2009
Great article from this guys blog:
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this stuff.
With the newfound popularity of microblogging/presence networks like Twitter, these may well be the next haven for people looking into optimizing their sites for search engines. Twitter can be used not just for messaging, but also to generate traffic, particularly since Twitter allows for embedding links in tweets. Plugins like Alex King’s Twitter Tools even automate things for WordPress bloggers. You can set it to post a tweet automatically every time you publish a blog post.
Secondly, Twitter status pages themselves are starting to get indexed by the search engines, and I would think many of these have been getting good Google PageRanks on their own. To illustrate, the twitter.com home page has a PageRank of 9/10, which is considerably high. Matt Cutts’s Twitter page has a pagerank of 6/10, while my own Twitter page has a PR of 0/10, as I have joined twitter recently.
SEO-wise, subfolders are treated as part of the original domain, while subdomains are treated as separate sites altogether. Therefore, whatever SEO benefits twitter.com is getting will trickle down to its subfolders, including user status pages and tweets.
And then there are the alternative uses of Twitter. And I think this is better than link blogging using a full blogging platform or even social bookmarking services like stumbleupon.com because of the push aspect of Twitter.
And it’s not only the push aspect. Each time I post a link on my Twitter status page, all of my followers’ friends pages get to display that link, too. If I have thousands of followers, not only does Twitter push the link to their clients (IM, desktop client, mobile phone, or even web), I also get thousands of new inbound links toward that link I just posted.
These, among other reasons, make me think Twitter and other microblogging/presence services may be ripe for the picking for SEOs. Unfortunately, spammers have also started to mass-produce tweets with links to their own sites. At least they won’t be disturbing anyone, unless they have friends/subscribers in their networks (which can be done with some social engineering).
Of course, sometimes this may not work as intended. For instance, Twitter is limited to 140 characters per post, and so most Twitter clients (including Twitter’s own web interface itself) use URL shortening services like urltea.com and tinyurl.com. I discussed the disadvantages of short URL services a while back with some friends, and my concern is basically about the URL shortening services getting the link love instead of your own domain.Where there are web apps, there will always be people looking for ways to explore–and possibly exploit–these for their own purposes.
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this article…for more information please visit our site at RoryMartin.com
4/22 Expert Panel: Using Social Media to build better products and engage with customers
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking on April 13, 2009
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really love these events…for more information please visit our site at RoryMartin.com
Rory Martin will be speaking at this event.
Details:
Date: April 22
6:00 – 6:30 Light Snacks & Networking
6:30 – 8:00 Program & Facilitated Discussion
Location: Amdocs, 2211 Elliott Ave, Seattle
Join us on April 22 as a panel of Social Media experts goes beyond buzzwords and explains social media from a Product Manager’s perspective.
Chris Noble, CEO of Kompolt, the cause branded social media agency, will kick off a discussion about why product managers should care about social media. As a former Product Manager, Chris will clarify the possibilities it offers throughout the product life cycle. He’ll also lead an open discussion with some local social media experts, including Jude O’Reilley, former VP of Product Management and Marketing at Trusera, (and a former Gartner analyst) Scot French, Product Marketer with social network company Zooppa, Trevor Rotzein, Product Manager at LexisNexis, plus Meighan Berberich and Rory Martin of Conenza.
You’ll get:
• A quick primer on social media basics, including what it is and isn’t, why consumers dig it, how businesses and product managers can use it.
• Clarity on social media myths vs. facts
• Tips and practices you can use, from a panel of social media/product management experts
We’ll have a live Twitter session going and will be blogging from the event. Come with your questions and get ready to get social!
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really love events like these…for more information please visit our site at RoryMartin.com
Top 21 Twitter Apps According to Compete that Seattle Web Designer RoryMartin.com love
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing on April 4, 2009
Read the full article on TechCrunch
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this list below on Twitter Apps.
| Twitter Applications | Monthly unique visits (Compete) |
|---|---|
1. Twitpic |
1,236,828 |
| 2. Tweetdeck |
285,864 |
| 3. Digsby |
233,472 |
| 4. Twittercounter |
212,200 |
| 5. Twitterfeed |
149,812 |
| 6. Twitterholic |
147,164 |
| 7. Twhirl |
143,333 |
| 8. Twitturly |
88,793 |
| 9. Twtpoll |
74,154 |
| 10. Retweetist |
60,051 |
| 11. Tweepler |
51,304 |
| 12. Hellotxt |
45,754 |
| 13. Twitdom |
45,411 |
| 14. Tweetscan |
44,463 |
| 15. Tweetburner |
41,754 |
| 16. Tweetvisor |
31,621 |
| 17. Twittervision |
30,708 |
| 18. Twitterfall |
29,592 |
| 19. Monitter |
25,433 |
| 20. Twibs |
17,168 |
| 21. Twistori |
16,229 |
| 22. Twitbin |
14,986 |
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this article…for more information please visit our site at RoryMartin.com
We’ve accumulated a list of the twenty most popular Twitter applications, based on monthly unique visitor data from Compete.
Twitpic, an app that lets users share photos on Twitter, took the top spot with 1,236,828 unique visitors in January. Tweetdeck, which came in second with 285,864 monthly visits, is a Twitter app that streamlines notifications and tweets. Third place went to Digsby (with 233,472 monthly visitors), an application that centralizes e-mail, IM and social networking accounts into one desktop program. With 149,812 visits, the fourth most popular app, Twitterfeed, offers to automatically tweet posts published on a user’s blog using RSS. A Twitter user ranking site, Twitterholic, is the fifth most popular application, with 147,164 people visiting monthly.
Interestingly, two of the top twenty apps – Digsby and Hellotxt, an application that allows users to update their status across social networks – are not exclusively focused on Twitter. We recently wrote a detailed post on why we cover Twitter-related news so often, and we think the fact that there are so many applications developed as an offshoot of the microblogging system is another testament to the fact that Twitter is not just another startup. This is our attempt to figure out which ones are gaining the most traction.
While we think this is a pretty comprehensive list based on the chosen proxy for popularity, it’s but a first pass at a list we hope will become more authoritative over time. Keep in mind that this methodology is only one measurement of engagement; many people use Twitter iPhone apps and other clients without ever visiting these services’ websites. Derivative site traffic is only a proxy for usage but the most easily measurable one.
We also ran these sites though Quantcast and Google Trends, but chose to measure by Compete because it had the most comprehensive set of data, especially for the smaller sites. So the absolute numbers are unquestionably higher for some of these Twitter apps. If you know additional Twitter apps that should be listed here, or if you have better ideas on how to compile this list, please leave a message in the comments.
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing,we are committed to posting more of these posts..for more information please visit our site at RoryMartin.com
Seattle Social Media Club that RoryMartin.com Seattle web design folks love
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing on April 4, 2009
The Social Media Club brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. Essentially the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit.
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this club and here are some more links to get connected.
————————————————
SMC SEATTLE’S OTHER ONLINE PLACES
————————————————
Twitter
http://twitter.com/SMCSeattle
LinkedIn Group
http://www.linkedin.com/groups?gid=1847359
Blog
http://seattlesmc.wordpress.com/
FLICKR
http://www.flickr.com/groups/socialmediaclub
AND http://www.flickr.com/groups/smcseattle
The tag for photos/videos/blog posts/podcasts is SMCSEATTLE.
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like going to these..for more information please visit our site at RoryMartin.com
Seattle Web Design Tip of the Week: Top Five Web Design Mistakes for Search Engine Optimization
Posted by Rory Martin in Search Engine Optimization on March 22, 2009
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this article…for more information please visit our site at RoryMartin.com
The last thing you want to do for your business is to spend the time and resources on designing and developing a great new website and then not have anyone be able to find it. One of the best things you can do for your site in order to help your customers and prospects find it, is to prioritize search engine optimization (SEO). This does not mean you have to a “Plain Jane†text-only site, it does mean that you have to steer clear of some design approaches that impede search engine optimization. Our Seattle web design team has put together a top five web design mistakes for SEO.
Splash Page for Your Home Page
Splash pages (the use of primarily graphics or flash with one or two links like click here rank number one on our Seattle web design teams list of things not to do. It is one of the biggest mistakes you can make from a from a search engine optimization perspective for a few different reason. Your homepage will be one of your website’s highest ranking pages and this is the page that gets crawled most often by web spiders. The search engines will not be able to properly index your site without proper linking structure to internal pages for the spider to follow. The lack of HTML-based text is also a big problem as your homepage should include content that is rich with target keywords.
Image and Flash Content
Web spiders cannot read text that is embedded in a graphic image or Flash. So you can write great keyword rich copy but when you embed it in a graphic the search engines can no longer find it.
Use of Flash Menus
Flash menus might look cool but the search engines are unable to see them. And, as mentioned above, the search engines will not be able to follow your linking structure and thus will not index your site properly.
Limited Content on Pages
Now we all know that your website is not the place that you want to write your next novel, but you should keep in mind when designing your site to allot enough space for copy to be able to give adequate coverage to each of your priority keywords. Fifteen words of copy on each page are probably not enough to achieve the keyword density you will need for search engine optimization.
Click Here Link Anchor Text
Unless you want to be ranked high for “Click Here” or “Learn More” in the search engines you should focus on using the keywords that you want to optimize on in your link anchor text.
Feel free to contact our Seattle web design team for more information or search engine optimization best practices.
Our Service Areas
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking, Web Design and Development on February 2, 2009
RoryMartin.com offers web design and development in Seattle. We services the following areas and beyond.
Arlington, Auburn, Bellevue, Boise, Bonney Lake, Bremerton, Des Moines, Edmonds, Everett, Gig Harbor, Graham, Indianola, Issaquah, Kent, Kingston, Kirkland, Lake Stevens, Langley, Los Angeles, Lynnwood, Marysville, Mill Creek, Mukilteo, Oak Harbor, Olympia, Orting, Portland, Port Gamble, Port Orchard, Poulsbo, Puyallup, Redmond, Renton, SeaTac, Seattle, Silverdale, Snohomish, Southworth, Steilacoom, Suquamish, Tacoma, Tukwila, Tumwater, Yelm.
Online, or in person.
Contact us today…Rory@RoryMartin.com Phone: 206-355-0894
Content Management
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking on January 23, 2009
Rory Martin Web Design in Seattle, specializes in web content management systems.
We design to simplify the administration of web sites. In particular, allowing business owners to edit their own site’s content without the need for any technical knowledge.
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