Posts Tagged rorymartin.com
Social Media in plain english by Commoncraft – RoryMartin.com
Posted by Rory Martin in Social Media Marketing, Social Networking on June 23, 2009
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I love sharing commoncraft vids like this…watch now.
The Story Of Twitter In Picture Form – Seattle Social Media Agency
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing on June 22, 2009
We are a company that specializes in Seattle Social Media Marketing. We are always trying to post more of these great articeles..for more information please visit our site at RoryMartin.com Now check this out:
RoryMartin.com – Use PRWEB to write Press Release – Seattle Social Media Marketing
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking on June 21, 2009
CLICK HERE TO LISTEN TO THIS AUDIO
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, we recommend using BlogTalkRadio.com for better SEO. It’s got deep linking like LinkedIn. In this audio blog I share with you how to write your first press release using another amazing source for press online: PRWEB.
CLICK HERE TO LISTEN TO THIS AUDIO
This show covers how to write your first press release from PRWEB. For more info visit our website at www.rorymartin.com. Why Use PRWeb: Drives Traffic, Increase Sales, Easy to Use, Cost effective Generate Publicity, Measure Results. It Drives Traffic to your Site. PRWeb raises your visibility online where millions of people are searching for information. Be found on search engines. Your PRWeb release will be indexed by search engines like Google, sent to top news sites like Yahoo! News and placed into over 250,000 RSS feeds pulled each day by bloggers, journalists and consumers. Appear on other premium sites. PRWeb also helps you build backlinks and inbound links from other premium sites, one of the most important assets to build your website’s credibility in search engines. All of this helps more people find you online and click through to your website. It Increases Sales: PRWeb releases not only help more people find you, they help more people buy your products or services. Reach millions of potential prospects. Unlike email marketing, online news releases have the potential to reach millions of potential customers who aren’t on your mailing list. Attract potential customers with your news. A PRWeb release is like a “virtual sales brochure” that can be seen by millions and uses actual news about your company to attract potential customers. It’s Easy. You don’t need to be a PR or marketing expert to start building online visibility. No training necessary because Seattle Social Media Marketing Experts RoryMartin.com will set it all up for you. There’s no special “know-how” required — even if you’ve never written a press release before we make it so easy that all you need to do is select a visibility level, drop in your content and send your release.
CLICK HERE TO LISTEN TO THIS AUDIO
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing,we are committed to posting better and better posts that help you and your peers use great online tools..for more information please visit our site at RoryMartin.com
Now That It’s The One Millionth and First Word, “Web 3.0″ Can Be Retired To The Dictionary
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking, Web Design and Development on June 10, 2009
I kid I kid but…seriously?
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I think TechCrunch is sweet and reference it as much as possible. The following are some examples of how we’ll work with you even if you’re not a big corporate company but have monthly marketing budget.
For the original post click here
What do you do if you are an obscure language group in Austin, Texas looking for attention? You declare “Web 2.0″ the one millionth word
in the English language. So says the Global Language Monitor, which looks at usage of words on the Web and adds them to its online dictionaries. “Web 2.0″ has been in common usage for a long time, even though Merriam-Webster does not yet recognize it. But interest in the term peaked long ago, and everyone is pretty much ready to move on now. Even John Battelle and Tim O’Reilly, who popularized the term with their Web 2.0 conferences, realize the term is stale. They are looking to extend their brand by calling their next conference “Web Squared.” I guess Web 3.0 was taken.
Kudos to the Language Monitor for picking the one word guaranteed to get them coverage. I just don’t think that “Hai Joi” (Word No. 999,999) or “Noob” (No. 999,998) would have elicited the same response. However, their definition is not so great:
Web 3.0 – The next generation of web products and services, coming soon to a browser near you.
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing,we are committed to posting more of these posts..for more information please visit our site at RoryMartin.com
Examples of Social Media that RoryMartin.com will do for your company
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking on June 8, 2009
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I think Mashable is sweet and reference it as much as possible. The following are some examples of how we’ll work with you even if you’re not a big corporate company but have monthly marketing budget.
For the original post click here
We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways.
This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers. Some will fade away over the next 6-12 months while others will continue to grow and evolve.
There are no rules to what form your engagement has to take. Look at your company, identify its strengths, what types of conversations energize employees and determine how you can best grow/shape/build/join your own community.
If you have other examples of corporate social media engagement, please share them in the comments.
Blendtec is famous for its bevy of inexpensive “Will It Blend” videos posted on YouTube and shared by millions.
Adobe maintains a list of interesting company related websites and conversations on the social bookmarking site Delicious.
Best Western sponsors a blog,“On the Go with Amy,” where the author travels the country writing about her experiences.
Cadence recently relaunched its website that now prominently promotes the company’s community.
Cisco hosts 12 blogs addressing a variety of audiences for their global business.
Coca-Cola Conversations is a blog written by company historian Phil Mooney that focuses on Coke collectibles.
Dell leverages a variety of social media platforms for customer engagement, including an island in the virtual world of Second Life.
Ford publishes news releases with lots of multimedia content and employs a social media news release format to display them in their newsroom.
Fujifilm recently launched a social network to build a community of photo enthusiasts around its newest camera.
GM uses blogs to communicate directly with its customers around topics ranging from design to green tech.
H&R Block created a Facebook fan site to aggregate its social media activities, engage customers and offer tax advice/resources.
HP used Twitter to power a scavenger hunt at a recent conference (BlogHer).
HSBC built the HSBC Business Network to connect entrepreneurs using blogs, videos and forums.
IBM was the first large enterprise to embrace employee blogging and now boasts thousands of blogs related to every facet of its business.
Intel has also developed many social media touch points with its software communities, which includes blogs, Twitter (
) and virtual worlds.
Intuit sponsors the Tax Almanac wiki, where anyone can find and contribute to this resource for tax information.
Jeep connects with customers via a community page with links to photos on Flickr (
), the company’s MySpace (
) and Facebook pages and a list enthusiast groups.
JetBlue employs social media as part of its training for JetBlue University.
Johnson & Johnson uses this blog to show another side of the company, with frequent video posts and interviews.
Lenovo launched “Voices of the Olympics Games” to aggregate posts from the athletes competing in Beijing.
Marriott CEO Bill Marriott posts regular updates and stories from his travels to Marriott properties around the world to fuel the content for this entertaining blog.
McDonalds maintains a blog to highlight the company’s corporate social responsibility efforts.
National Geographic uses Google’s new virtual world, Lively, to bring people together around its new show, LA Hard Hats.
New York Times is beta testing a Firefox () add-on that allows users to share and comment on stories through a decentralized social network.
Nike started a social community on Loopd to connect athletes interested in surfing, BMX bike racing and similar activities with the brand.
SAP sponsored a global survey of social media professionals to learn more about social media worldwide.
Sears partnered with MTV to create a social network around Back to School shopping.
Southwest Airlines employees share their stories and communicate directly with customers through the “Nuts About Southwest” blog.
Sun CEO Jonathan Schwartz’s blog is the example most often cited for what the CEO blog can be.
Starbucks started MyStarbucksIdea so that customers can submit ideas for the company which are then voted on by other users, the best of which will be implemented by the company.
Toyota started its own virtual world to promote its products in Japan (site is in Japanese).
Visa launched The Visa Business Network application on Facebook to connect small business users and to help them promote their businesses to a larger community.
Wells-Fargo blogs target two audiences; one examines the company’s history and the other is for students interested in getting their finances in order.
WWE has a Facebook application, among other social networking tools and widgets, to bring fans closer to the action.
Xerox blogs address several of the company’s core B2B constituencies.
Zappos uses Twitter for employees to communicate with Zappos customers about their shared love of footwear.
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this article…for more information please visit our site at RoryMartin.com
Deep link popularity using LinkedIn Seattle Search Engine Optimization
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing on May 12, 2009
Here is a quick little way to set up your linked in profile with deep links
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I hope everybody does this stuff…it’s free and easy.
Use LinkedIn for Link Building – RoryMartin.com Seattle Social Media Expert
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking on May 7, 2009
Great article from this guys blog:
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this article…for more information please visit our site at RoryMartin.com
Many of you may know about LinkedIn. If you don’t, then let me enlighten. Linkedin is a social networking site that targets business professionals. It is helpful in setting up relationships for business opportunities and partnerships. It also has a more social aspect that is gaining in popularity.
And while the business networking aspect is great, I’m writing to tell you it can be useful for your SEO efforts too, specifically link building. You may not know this, but LinkedIn does not employ the nofollow attribute on its links, like most other social networking sites. So that means we can use LinkedIn responsibly to build some nice one-way links to our sites and blogs. Even better your employees can use this to build some SEO-friendly links to your company site.
Lets look at the easy steps to do this.
1. Of course the first step is to get a LinkedIn account, if you don’t have one already join today.
2. Go to your profile page and click the link at the top right, “Edit Public Profile Settings”.
3. You can edit “Your Public Profile URL” and choose either your name or your company name. I used my name. Company owners may be better off using the company name for branding purposes. Some of you more SEO-minded people can use keywords in your URL, but I don’t believe spamming your url with keywords is the best option. When you have decided, set the address.
4.Choose “Full View recommended” as your option so search engines can see your links.
5. Be sure to check the “Websites” check box so they are showing on your public profile. You don’t want to hide from the search engine spiders. If you don’t have any sites, go add them (see step 6)
6. Add your websites, if you haven’t already. Be sure to use descriptive keywords in your link text. LinkedIn will give you the default text of “My Website” and “My Blog”, but I’m betting you can do better. I used SEO Company and SEO Blog. And try use all three website options, deep link to one site if you don’t have three sites. Be sure to choose “Other” when editing the website or you can’t enter your custom text.
7. To make these links have more authority, you will need to link to your public profile page. Put it on your own site, on your blog, in your comments on other blogs and so forth. Oh, and of course make connections with LinkedIn.Tthat is why you joined, right?
You have just created up to three one-way links on a high-ranking, high-authority site…for free.
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this article…for more information please visit our site at RoryMartin.com
Use Twitter for Search Engine Optimization – RoryMartin.com Seattle Web Design
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing on May 7, 2009
Great article from this guys blog:
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this stuff.
With the newfound popularity of microblogging/presence networks like Twitter, these may well be the next haven for people looking into optimizing their sites for search engines. Twitter can be used not just for messaging, but also to generate traffic, particularly since Twitter allows for embedding links in tweets. Plugins like Alex King’s Twitter Tools even automate things for WordPress bloggers. You can set it to post a tweet automatically every time you publish a blog post.
Secondly, Twitter status pages themselves are starting to get indexed by the search engines, and I would think many of these have been getting good Google PageRanks on their own. To illustrate, the twitter.com home page has a PageRank of 9/10, which is considerably high. Matt Cutts’s Twitter page has a pagerank of 6/10, while my own Twitter page has a PR of 0/10, as I have joined twitter recently.
SEO-wise, subfolders are treated as part of the original domain, while subdomains are treated as separate sites altogether. Therefore, whatever SEO benefits twitter.com is getting will trickle down to its subfolders, including user status pages and tweets.
And then there are the alternative uses of Twitter. And I think this is better than link blogging using a full blogging platform or even social bookmarking services like stumbleupon.com because of the push aspect of Twitter.
And it’s not only the push aspect. Each time I post a link on my Twitter status page, all of my followers’ friends pages get to display that link, too. If I have thousands of followers, not only does Twitter push the link to their clients (IM, desktop client, mobile phone, or even web), I also get thousands of new inbound links toward that link I just posted.
These, among other reasons, make me think Twitter and other microblogging/presence services may be ripe for the picking for SEOs. Unfortunately, spammers have also started to mass-produce tweets with links to their own sites. At least they won’t be disturbing anyone, unless they have friends/subscribers in their networks (which can be done with some social engineering).
Of course, sometimes this may not work as intended. For instance, Twitter is limited to 140 characters per post, and so most Twitter clients (including Twitter’s own web interface itself) use URL shortening services like urltea.com and tinyurl.com. I discussed the disadvantages of short URL services a while back with some friends, and my concern is basically about the URL shortening services getting the link love instead of your own domain.Where there are web apps, there will always be people looking for ways to explore–and possibly exploit–these for their own purposes.
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this article…for more information please visit our site at RoryMartin.com
Seattle Social Media Marketing talk show – Too cool for RoryMartin.com
Posted by Rory Martin in Social Media Marketing, Social Networking on April 14, 2009
Gonnn try this out on Friday the 17th at 8:00 am…
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this article…for more information please visit our site at RoryMartin.com
http://www.blogtalkradio.com/Seattle-Web-Design/2009/04/17/Seattle-Social-Media-Marketing
I’m going to do a bunch of talking about the information on my blog and my site
4/22 Expert Panel: Using Social Media to build better products and engage with customers
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking on April 13, 2009
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really love these events…for more information please visit our site at RoryMartin.com
Rory Martin will be speaking at this event.
Details:
Date: April 22
6:00 – 6:30 Light Snacks & Networking
6:30 – 8:00 Program & Facilitated Discussion
Location: Amdocs, 2211 Elliott Ave, Seattle
Join us on April 22 as a panel of Social Media experts goes beyond buzzwords and explains social media from a Product Manager’s perspective.
Chris Noble, CEO of Kompolt, the cause branded social media agency, will kick off a discussion about why product managers should care about social media. As a former Product Manager, Chris will clarify the possibilities it offers throughout the product life cycle. He’ll also lead an open discussion with some local social media experts, including Jude O’Reilley, former VP of Product Management and Marketing at Trusera, (and a former Gartner analyst) Scot French, Product Marketer with social network company Zooppa, Trevor Rotzein, Product Manager at LexisNexis, plus Meighan Berberich and Rory Martin of Conenza.
You’ll get:
• A quick primer on social media basics, including what it is and isn’t, why consumers dig it, how businesses and product managers can use it.
• Clarity on social media myths vs. facts
• Tips and practices you can use, from a panel of social media/product management experts
We’ll have a live Twitter session going and will be blogging from the event. Come with your questions and get ready to get social!
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really love events like these…for more information please visit our site at RoryMartin.com
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