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The RoryMartin.com method of competitor analysis in Seattle is the process of reviewing the strengths and weaknesses of existing and upcoming competitors. The analysis provides an offensive and defensive strategic framework through which to identify opportunities and threats.

Seattle competitor analysis is an essential part of corporate strategy. Many firms do not conduct this type of analysis often enough. Instead, many companies operate on impressions and intuition, based on experience. As a result, traditional practices place most firms at risk of having competitive blindspots due to a lack of this, competitor analysis.

No matter your location, firms in Arlington,  Auburn,  Bellevue,  Boise,  Bonney Lake,  Bremerton,  Des Moines,  Edmonds,  Everett,  Gig Harbor,  Graham, Indianola,  Issaquah,  Kent,  Kingston,  Kirkland,  Lake Stevens,  Langley, Los Angeles,  Lynnwood,  Marysville,  Mill Creek,  Mukilteo,  Oak Harbor,  Olympia,  Orting,  Portland,  Port Gamble, Port Orchard,  Poulsbo,  Puyallup,  Redmond,  Renton,  SeaTac,   Seattle,  Silverdale,  Snohomish,  Southworth, Steilacoom,  Suquamish,  Tacoma,  Tukwila,  Tumwater,  and Yelm, can all benefit from local Competitor analysis.

One useful technique is making a competitor overview. The steps include:

• Define your business – scope and nature.
• List your competitors.
• Determine your customers and what benefits they expect.
• Determine your industry’s key success factors.
• Rank the key success factors by giving each one a value.
• Rank each competitor using the key success factors.
• Add each of the columns for an assessment of each competitor.

Let RoryMaritn.com help you implement your Competitor analysis in Seattle, online and in your local communtiy.