Posts Tagged seattle search engine marketing
Conenza Tops Cool Vendor List for Social Networking Companies
Posted by Rory Martin in Social Networking on April 4, 2009
For the full article on Conenza.com click here
Conenza Named “Cool Vendor” in Social Software Report by Gartner
Vendors selected for the “Cool Vendors in Social Software” report are “innovative, impactful and intriguing”
SEATTLE, WA, (PRWEB) March 17, 2009 – Conenza, a leading provider of corporate social networking solutions for enterprise alumni and employee communities, today announced that it was one of four vendors listed in the “Cool Vendors in Social Software, 2009” (1) report by top analyst firm, Gartner, Inc.
According to the Gartner report, “social software is one of the hottest areas in the software industry.” Strategic CIOs and HR leaders are leveraging social software to retain access to the valuable knowledge of departing employees, reduce recruiting costs, facilitate effective employee on-boarding and off-boarding, and build extended talent pools of company-savvy collaborators and contributors.
“In today’s challenging economic environment, companies are looking for ways to quickly increase efficiency and cut costs,” said Tony Audino, Conenza CEO. “A private and secure corporate social network can enable a company to enhance collaboration and the sharing of best practices and information across the enterprise, identify and leverage the unique skill sets of employees and corporate alumni, and create valuable connections between and among current and former employees around the globe. With world-class technology and more than a decade of ‘online community-building’ experience, Conenza guides Global 2000 companies in building and growing vibrant online alumni and employee social networks, providing a competitive advantage in talent management, knowledge retention, business development, and high-value marketing.”
For the full article on Conenza.com click here
The Five Pillars of Social Media Marketing
Posted by Rory Martin in Social Media Marketing on March 19, 2009
Great article from MarketingPilgrim.com
Any and all forms of Social Media Marketing tactics fall under at least one of these five forms of action. Often the same channel will incorporate two or more of these:
1.   Declaration of Identity
2.   Identity through Association
3.   User-initiated Conversation
4.   Provider-initiated Conversation
5.   In-Person Interaction
Identity-based Interaction is your declaration of your value, who you are, and where you can be found. Your customer happens upon your online identity that you, as a provider, define and declare. This is anything from your About Us pages on your blog or website, to your MySpace profile, to your Naymz profile. Here, there is very little interaction outside of your own declaration, but this becomes critical in defining how you can benefit your marketplace.
There has been a recent outcrop of websites created purely for this function. An expanded business card, if you will. Most also include the opportunity to link to your other forms of presence online, bringing together your presence in one place…well, kind-of. They include:
•   Naymz
•   Ziki
•   ClaimID
•   SuprGlu
•   LinkedIn
Association-based Interaction is your customers’ opportunity to associate themselves with you and you with your customers. Most obviously, this is accomplished through things like becoming “Friends†on MySpace, you and your customers’ BlogRoll, or through their social bookmarking. This is your customer wearing your company’s logo proudly – Like Andy wears his Beatles shirts.
The most explicit form of allowing for this ability is through social bookmarking sites. I say this, and not social networking sites, because this is the sole function of these sites. Make it easy for your customers to bookmark your site, blog posts, etc with their favorite tool.
Creative Business Growth- A Workshop With Local Experts – The Lab
Posted by Rory Martin in Social Networking on March 12, 2009
Velocity Art And Design
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really loved doing this event…for more information please visit our site at RoryMartin.com
Creative Business Growth: A Workshop With Local Experts
March 19 6-8 pm at our Seattle Store
251 Yale Ave N. Seattle WA 98109Â 206.749.9575
Guest Experts include
Rory Martin: Seattle web design – Rory has run web design and marketing firms for 12 years including www.rorymartin.com. His areas of expertise are growing small businesses with limited resources, search engine optimization, applying social media to business models, and web design in Seattle.
Tracy Schneider: A writer with the Seattle P-I and principal of her own marketing firm, Tracy excels in unconventional marketing for business and non-profit organizations. Tracy will be discussing how to promote one’s company through traditional and non-traditional means.
Kristen Rask and Andrea Porter: Owners of Bluebottle Gallery and Schmancy, Andrea and Kristen are collectively the Grassroots Business Association. Speaking on the GBA, their perspective as retailers, and how to support a network of small businesses. They will also be addressing growth of a retail business.
Thanks to Trophy Cupcakes and DrySoda for the refreshments.
Join us for an excellent lecture on Seattle web design.
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this space for meeting…for more information please visit our site at RoryMartin.com
Competitor Analysis in Seattle
Posted by Rory Martin in Uncategorized on March 10, 2009
The RoryMartin.com method of competitor analysis in Seattle is the process of reviewing the strengths and weaknesses of existing and upcoming competitors. The analysis provides an offensive and defensive strategic framework through which to identify opportunities and threats.
Seattle competitor analysis is an essential part of corporate strategy. Many firms do not conduct this type of analysis often enough. Instead, many companies operate on impressions and intuition, based on experience. As a result, traditional practices place most firms at risk of having competitive blindspots due to a lack of this, competitor analysis.
No matter your location, firms in Arlington, Auburn, Bellevue, Boise, Bonney Lake, Bremerton, Des Moines, Edmonds, Everett, Gig Harbor, Graham, Indianola, Issaquah, Kent, Kingston, Kirkland, Lake Stevens, Langley, Los Angeles, Lynnwood, Marysville, Mill Creek, Mukilteo, Oak Harbor, Olympia, Orting, Portland, Port Gamble, Port Orchard, Poulsbo, Puyallup, Redmond, Renton, SeaTac,  Seattle, Silverdale, Snohomish, Southworth, Steilacoom, Suquamish, Tacoma, Tukwila, Tumwater, and Yelm, can all benefit from local Competitor analysis.
One useful technique is making a competitor overview. The steps include:
- Define your business – scope and nature.
- List your competitors.
- Determine your customers and what benefits they expect.
- Determine your industry’s key success factors.
- Rank the key success factors by giving each one a value.
- Rank each competitor using the key success factors.
- Add each of the columns for an assessment of each competitor.
Let RoryMaritn.com help you implement your Competitor analysis in Seattle, online and in your local communtiy.
Our Service Areas
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking, Web Design and Development on February 2, 2009
RoryMartin.com offers web design and development in Seattle. We services the following areas and beyond.
Arlington, Auburn, Bellevue, Boise, Bonney Lake, Bremerton, Des Moines, Edmonds, Everett, Gig Harbor, Graham, Indianola, Issaquah, Kent, Kingston, Kirkland, Lake Stevens, Langley, Los Angeles, Lynnwood, Marysville, Mill Creek, Mukilteo, Oak Harbor, Olympia, Orting, Portland, Port Gamble, Port Orchard, Poulsbo, Puyallup, Redmond, Renton, SeaTac, Seattle, Silverdale, Snohomish, Southworth, Steilacoom, Suquamish, Tacoma, Tukwila, Tumwater, Yelm.
Online, or in person.
Contact us today…Rory@RoryMartin.com Phone: 206-355-0894
Content Management
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking on January 23, 2009
Rory Martin Web Design in Seattle, specializes in web content management systems.
We design to simplify the administration of web sites. In particular, allowing business owners to edit their own site’s content without the need for any technical knowledge.
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