Posts Tagged Seattle
Denied Healthcare on His Deathbed – One Family’s Struggle with Cancer
Posted by Rory Martin in News on September 20, 2013
For Rico McPherson and his small family, life had always been about giving, but on August 7th of 2013, they were reminded too harshly that life does not always turn out how it should. Rico was diagnosed with stage four cancer of the liver on August 7th, and then denied healthcare because of preexisting conditions. Rico who spent his life donating his time and skills while expecting nothing in return, was told that because he already had diabetes and an artificial heart valve, he did not qualify for health coverage.
Rico studied to be a hairdresser and quickly turned his chosen career to the benefit of his community. He spent a year fitting and making wigs for cancer patients in the Oncology department of the UW Medical Hospital before moving on to volunteer at the Bailey Boushay House, a local charity dedicated to helping Aids/HIV patients. There, Rico volunteered one to two times per week for five years, cutting hair, bed-washing hair for sick patients, and providing comfort and entertainment whenever possible.
Later, when Rico pursued his dream of opening his own salon, he continued his dedication to helping others. Rico put together numerous events to raise money for, and provide for the needy. Ongoing ‘First Time Friday’s’ offered $20 haircuts to anyone who walked through the door, with the proceeds going to local charities. Rico would occasionally close the doors of his salon to the public, instead inviting local shelters to bring struggling adults in for days of pampering and care, where beauticians would treat their guests like five star clientele, offering makeovers, haircuts, manicures, facials, and even styling lessons. Those men and women, who were admitted free of charge, were given a friendly smile, and a package including shampoo, conditioner, and cosmetics to take home.
As a family, Rico, his wife, and their young son, also gave back to the community. Their holidays were filled with not just gifts for family members, but care packages, food, and haircuts for families in shelters, and the many people still living on the streets of Seattle.
Rico was diagnosed with cancer on August 7th, but quickly found that not all souls were as giving as his own. With an estimated 3-6 months to live without treatment, and 6-12 months with treatment, his situation was critical. Rico’s small insurance provider, Realtors Core Beachstreet would only cover a scant $75 for a $3,000 CAT scan, with similar ‘coverage’ offered for emergency room visits, hospital stays, weekly visits to the SCCA, and ICU stays. The family attempted to obtain health insurance from many insurance companies including Blue Cross and Group Health but was denied coverage, the grounds, nothing more than those of his pre-existing conditions that had prevented him from getting most insurance coverage in the past.
Rico was again denied aid when he approached the Social Security office. When, not qualifying for Medicare or Medicaid, Rico went to DSHS and UW Medical Assistance, he was again denied the help he needed. After applying to every company in the area and with Obama Care not going into effect until January 2014, Rico and his family were left without hope, having been turned down at every turn.
On August 20th, the Seattle Cancer Care Alliance offered 100% coverage for the chemotherapy drug, Nexavar, which Rico needed. While a Godsend to the family, the drugs were started a full week after the doctor in residence, Dr. Bill Harris, had recommended and a week later, Rico’s health took a turn for the worse, resulting in a nearly three week stay at the UW Medical Hospital. There, Dr. Harris deemed that his cancer had now progressed too far for chemotherapy to prolong his life, and ended the treatments, giving Rico just three weeks to live.
Rico is now at home, utilizing Hospice care as a more affordable alternative for the medical attention he needs, most of which is not covered by his insurance. His wife has taken a leave of absence from her job in order to spend time with her husband of thirteen years, and care for him on his deathbed. Now, his only worry is that his wife and ten year old son will soon have to face the financial burden of his illness alone. Denied healthcare, Rico has now resorted to pleading for aid, in the hopes that his family will not be financially destitute after his death. With his diabetes and artificial heart value, Rico has been denied life insurance at every attempt since the 1970s.
He, and his family, are accepting donations on Go Fund Me, where friends, family, and caring strangers have already begun to band together and offer aid to this family in need. Help Rico and his family spend their last days in peace, love, hope and faith by making a donation today. http://www.gofundme.com/teammcpherson
Seattle Social Media Tips: Five Ways to Get More Facebook Interaction & Conversion
Posted by Rory Martin in Social Media Marketing on February 11, 2013
Facebook is the largest social network on the planet and despite the lure of many other social sites including Twitter and Pinterest, Facebook consistently shows the highest social media conversion in recent years. With more interest generated per post, more follow back and interaction with links, and generally just more driven traffic, businesses cannot afford to ignore Facebook as an important marketing tool. But with recent Facebook changes, it can be difficult to get the interaction that you need. These Seattle social media tips are designed to help you optimize your posts to get the most interaction.
1. Be Human
‘Being Human’ might be the name of a popular television show, but it is also something that many Facebook business users forget to do. In the rush to convert traffic and sales, many businesses only post about themselves, expect without giving anything back, and in general simply share everything from their website in the hopes of driving traffic. Statistics have proven time and time again that this strategy (if it can be called a strategy) simply does not work. Facebook users respond the best to interactive, communicative, and personal posts. While you shouldn’t necessarily post about what you had for breakfast or what your child’s favorite color is, you should post about your opinions, talk about why you’re posting something, and give people a personal reason to look at or do something.
2. Ask Questions
It is a truth that people respond to questions, so make sure you ask them. Whether you are asking about someone’s day or asking about what features or products your fans would like to see on your site you will still increase interest and conversion. Questions lead to answers which lead to more people seeing your page, possibly liking your page, and maybe clicking on your website.
3. Post as Few Links as Possible
As counterproductive as it might sound, you shouldn’t post a lot of links to your Facebook page. In fact, Facebook is limiting how many people see links on your page unless you pay to promote them. If you do not have a large budget to promote your links, you should consider simply posting links rarely. Having a great deal of content on your page that has only been seen by 11% of your following can be bad for your social media ranking because it shows poor conversion rates. Posting more solid content including photos which many people will see is more beneficial to your page and your site. Conversely, you can post about something on your site and then link to it later in comment discussions without suffering viewing penalties.
4. Your Facebook Page Uses SEO Too
Most people do not realize that Facebook pages utilize SEO as well as their website. While individual posts do not use SEO and do not normally come up in search, Facebook pages and page notes do come up in search on Facebook’s new Graph search as well as Bing, Google, Yahoo, and other search engines. Utilizing basic SEO rules including optimizing names and descriptions can help increase page conversion directly from search. You can check SEOMoz for professional tips on the subject.
5. Post Frequently
Posting frequently and regularly is important for any sort of interest and conversion, so ensure that you post on a regular schedule. For the best results, utilize a free social media helper such as HootSuite to send out posts at specific times. Statistics show that weekdays after 4 PM tend to get the most hits, so ensure that you try to post something right around then.
While there are a lot of rules to optimizing your posts for Facebook, these quick Seattle social media tips should get you started in the right direction. Remember that a genuine post is more important than not posting at all, and if you don’t have anything else to post, you can always share relevant content from another page to help build a relationship with another Facebook user.
Seattle Web Design Tip of the Week: Top Five Web Design Mistakes for Search Engine Optimization
Posted by Rory Martin in Search Engine Optimization on March 22, 2009
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this article…for more information please visit our site at RoryMartin.com
The last thing you want to do for your business is to spend the time and resources on designing and developing a great new website and then not have anyone be able to find it. One of the best things you can do for your site in order to help your customers and prospects find it, is to prioritize search engine optimization (SEO). This does not mean you have to a “Plain Jane†text-only site, it does mean that you have to steer clear of some design approaches that impede search engine optimization. Our Seattle web design team has put together a top five web design mistakes for SEO.
Splash Page for Your Home Page
Splash pages (the use of primarily graphics or flash with one or two links like click here rank number one on our Seattle web design teams list of things not to do. It is one of the biggest mistakes you can make from a from a search engine optimization perspective for a few different reason. Your homepage will be one of your website’s highest ranking pages and this is the page that gets crawled most often by web spiders. The search engines will not be able to properly index your site without proper linking structure to internal pages for the spider to follow. The lack of HTML-based text is also a big problem as your homepage should include content that is rich with target keywords.
Image and Flash Content
Web spiders cannot read text that is embedded in a graphic image or Flash. So you can write great keyword rich copy but when you embed it in a graphic the search engines can no longer find it.
Use of Flash Menus
Flash menus might look cool but the search engines are unable to see them. And, as mentioned above, the search engines will not be able to follow your linking structure and thus will not index your site properly.
Limited Content on Pages
Now we all know that your website is not the place that you want to write your next novel, but you should keep in mind when designing your site to allot enough space for copy to be able to give adequate coverage to each of your priority keywords. Fifteen words of copy on each page are probably not enough to achieve the keyword density you will need for search engine optimization.
Click Here Link Anchor Text
Unless you want to be ranked high for “Click Here” or “Learn More” in the search engines you should focus on using the keywords that you want to optimize on in your link anchor text.
Feel free to contact our Seattle web design team for more information or search engine optimization best practices.
Functional Analysis
Posted by Rory Martin in Uncategorized on February 2, 2009
Functional Analysis of your current or future site.
Let RoryMartin.com help you discover if your new or existing website passes the Functional Analysis test. We have analysed hundreds of sites in the Greater Seattle area, with an emphasis on getting results.
You want a website that is making money for you, but before you start to build it, there needs to be some kind of specification what the user experience will be. And how that will translate into sales. Website Functional Analysis is the process of identifying the website functionality that is needed to satisfy your business needs in Seattle and beyond..
As an owner or project leader, you are the one who will guide the success of a website project. The more time you invest into your functional requirements analysis the more successful your project should be.
The project will have exactly what it needs to be successful and profitable in your online ventures. If you have identified all of the functionality that is needed then you will be able to answer questions from the website designers and developers immediately. Keeping the project moving, saving time, and money.
Contact RoryMartin.com for Seattle web design and functional analysis.


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