Posts Tagged social media marketing seattle
Hype Cycle for Social Software 2009
Posted by Rory Martin in Social Networking on August 21, 2009
Facebook Top 10 Rules – RoryMartin.com Social Media Marketing
Posted by Rory Martin in Social Networking on August 13, 2009
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, we like to keep you informed and up to date on what people are saying about Social Media tools like Facebook.
Below are some goods we feel you should know about:
If you are an Entrepreneur, or a business professional, you may want to consider these 10 notes below as they will make a difference in what you do on facebook.
1) The Rule of Visibility on Facebook.
You MUST be visible on facebook of you are going to get your message out. You must spend time on facebook and get to know people. You must put yourself together a “facebook blueprint” and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the ‘Visibility Zone” on facebook, and on the radar as far as people on facebook. Be SEEN and be THERE on a daily basis.
2) The Rule of the Powerful Facebook Profile.
Why would people want to get to know you? One of the first things they check out is your facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?
Powerful facebook profiles are NOT based on what is said in your profile- but what it DOES.
Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.
3) The Rule of the Facebook WALL.
You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don’t stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook. Use it often and wisely.
4) The Rule of Your Facebook Network.
You are part of a local facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?
Click on “settings” and then click on “network.” You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.
5) The Rule of the Facebook Notifications.
This is an overlooked and rarely talked about utility. Notifications are part of your “facebook email system.” Go to “email” at the top of your Facebook profile page, and then click on “notifications.”This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on facebook. The notifications are GOLD and is a prospecting Vault of Leads. make sure you stay CONNECTED to them.
6) The Rule of Facebook Link Love.
The Link application on Facebookis a HOT commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people’s LINK and givem some LOVE. Do NOT just send out your own links. Let others do that. Find interesting links of others and send them out.
WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people’s links on facebook, they will start sending out YOUR links. Been there done that.
7) The Rule of Facebook Groups.
Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. REACH.Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group — then on a profile page.
Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest.
8) The Rule of Facebook Events.
Attend events. Attend Events. and then attend MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 facebookevents every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under “Upcoming“-these are the events that are upcoming. One unique twist. You have birthdays under the “upcoming” tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT–always leave a RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.
Event UP! This will do you wll on facebook. Put the term “events” in the search box, and it will find every event that is going on in your network of friends- a GOLD MINE of new possibilties of business. Become a master of events!
9) The Rule of Facebook Multimedia- Videos and Photos.
People LOVE photos and videos. They are the most looked at and watched pages on facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the facebook news feed, but also will allow you to “tag” others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Not isn’t THAT cool? It is called EXPOSURE!
10) The Rule of the Facebook NEWS FEED.
This is the big kahuna of Exposure on facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the “featured” part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on facebook.
Yes, you need to establish relationships, and build community. But if you are going to MARKET on facebook-then you need to at least get a guideline of what and how to do it. The 10 Social Media Rules of Facebook hopefully gave you some idea in your social media marketing
Seattle Social Media Marketing – Blog for a Blog, Blog for a Cause
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing on June 29, 2009
RoryMartin.com IN THE NEWS
This is from a press release from PRWEB…we are very excited…read on, then call us, so we can both make the world a better place.
Social Media Marketing Meets Social Responsibility at RoryMartin.com
Seattle-based social media marketing firm helps companies increase their brand awareness while furthering their philanthropic efforts with “Blog for a Blog, Blog for a Cause” Program.
Seattle, WA (PRWEB) June 30, 2009 — RoryMartin.com, an innovative Seattle Web design and online marketing agency, announced a new social media marketing program, “Blog for a Blog, Blog for a Cause.” The program is designed for companies, large and small, that are looking to expand their social media marketing and search engine optimization efforts, while launching or enhancing their philanthropic efforts.
“People and companies are feeling more and more empowered to give back and make an impact,” said Rory Martin, founder and CEO of RoryMartin.com. “This program was inspired by a recent experience with my mom, who proudly modeled shoes that she purchased on Tomsshoes.com. For every pair of shoes purchased, one pair of shoes goes to a child in need. ‘Blog for a Blog, Blog for a Cause’ takes a similar approach and helps companies we work with tap into the power of social media to build and grow their businesses, while contributing to the causes they believe in.”
How the “Blog for a Blog, Blog for a Cause” Program Works
For each annual Social Media Marketing or Search Engine Optimization Package contracted, RoryMartin.com will:
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“When social media marketing is combined with traditional search engine optimization tactics it can be a very powerful way to increase an organization’s brand awareness and engage their customers, prospects, and supporters in rewarding and ongoing dialogue,” says Martin. “This program helps individuals do this for their businesses and the causes they care about.” One of RoryMartin.com’s first clients to participate in this program is Bytor Security, who launched a section within their current blog to highlight their commitment to the National Cancer Institute.
To learn more about the “Blog for a Blog, Blog for a Cause Program” or the wide range of Social Media Marketing and Search Engine Optimization packages available with RoryMartin.com:
Visit: http://www.rorymartin.com/blog-for-a-cause-seattle.html
About RoryMartin.com:
RoryMartin.com is an innovative web marketing and design firm in Seattle, Washington. A team of independent, creative thinkers, RoryMartin.com helps companies better communicate with their customers and prospects by combining cutting-edge technologies and world class online marketing strategies. As a strategic business partner, they help companies of all sizes grow their businesses with the following interactive web marketing services: Custom Web Design, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, and Web Hosting. For more information, visit: rorymartin.com.
Contact:
Rory Martin
Phone: 206.355.0894
Social Media in plain english by Commoncraft – RoryMartin.com
Posted by Rory Martin in Social Media Marketing, Social Networking on June 23, 2009
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I love sharing commoncraft vids like this…watch now.
The Story Of Twitter In Picture Form – Seattle Social Media Agency
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing on June 22, 2009
We are a company that specializes in Seattle Social Media Marketing. We are always trying to post more of these great articeles..for more information please visit our site at RoryMartin.com Now check this out:
RoryMartin.com – Use PRWEB to write Press Release – Seattle Social Media Marketing
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking on June 21, 2009
CLICK HERE TO LISTEN TO THIS AUDIO
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, we recommend using BlogTalkRadio.com for better SEO. It’s got deep linking like LinkedIn. In this audio blog I share with you how to write your first press release using another amazing source for press online: PRWEB.
CLICK HERE TO LISTEN TO THIS AUDIO
This show covers how to write your first press release from PRWEB. For more info visit our website at www.rorymartin.com. Why Use PRWeb: Drives Traffic, Increase Sales, Easy to Use, Cost effective Generate Publicity, Measure Results. It Drives Traffic to your Site. PRWeb raises your visibility online where millions of people are searching for information. Be found on search engines. Your PRWeb release will be indexed by search engines like Google, sent to top news sites like Yahoo! News and placed into over 250,000 RSS feeds pulled each day by bloggers, journalists and consumers. Appear on other premium sites. PRWeb also helps you build backlinks and inbound links from other premium sites, one of the most important assets to build your website’s credibility in search engines. All of this helps more people find you online and click through to your website. It Increases Sales: PRWeb releases not only help more people find you, they help more people buy your products or services. Reach millions of potential prospects. Unlike email marketing, online news releases have the potential to reach millions of potential customers who aren’t on your mailing list. Attract potential customers with your news. A PRWeb release is like a “virtual sales brochure” that can be seen by millions and uses actual news about your company to attract potential customers. It’s Easy. You don’t need to be a PR or marketing expert to start building online visibility. No training necessary because Seattle Social Media Marketing Experts RoryMartin.com will set it all up for you. There’s no special “know-how” required — even if you’ve never written a press release before we make it so easy that all you need to do is select a visibility level, drop in your content and send your release.
CLICK HERE TO LISTEN TO THIS AUDIO
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing,we are committed to posting better and better posts that help you and your peers use great online tools..for more information please visit our site at RoryMartin.com
Now That It’s The One Millionth and First Word, “Web 3.0″ Can Be Retired To The Dictionary
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking, Web Design and Development on June 10, 2009
I kid I kid but…seriously?
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I think TechCrunch is sweet and reference it as much as possible. The following are some examples of how we’ll work with you even if you’re not a big corporate company but have monthly marketing budget.
For the original post click here
What do you do if you are an obscure language group in Austin, Texas looking for attention? You declare “Web 2.0″ the one millionth word
in the English language. So says the Global Language Monitor, which looks at usage of words on the Web and adds them to its online dictionaries. “Web 2.0″ has been in common usage for a long time, even though Merriam-Webster does not yet recognize it. But interest in the term peaked long ago, and everyone is pretty much ready to move on now. Even John Battelle and Tim O’Reilly, who popularized the term with their Web 2.0 conferences, realize the term is stale. They are looking to extend their brand by calling their next conference “Web Squared.” I guess Web 3.0 was taken.
Kudos to the Language Monitor for picking the one word guaranteed to get them coverage. I just don’t think that “Hai Joi” (Word No. 999,999) or “Noob” (No. 999,998) would have elicited the same response. However, their definition is not so great:
Web 3.0 – The next generation of web products and services, coming soon to a browser near you.
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing,we are committed to posting more of these posts..for more information please visit our site at RoryMartin.com
Examples of Social Media that RoryMartin.com will do for your company
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing, Social Networking on June 8, 2009
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I think Mashable is sweet and reference it as much as possible. The following are some examples of how we’ll work with you even if you’re not a big corporate company but have monthly marketing budget.
For the original post click here
We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways.
This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers. Some will fade away over the next 6-12 months while others will continue to grow and evolve.
There are no rules to what form your engagement has to take. Look at your company, identify its strengths, what types of conversations energize employees and determine how you can best grow/shape/build/join your own community.
If you have other examples of corporate social media engagement, please share them in the comments.
Blendtec is famous for its bevy of inexpensive “Will It Blend” videos posted on YouTube and shared by millions.
Adobe maintains a list of interesting company related websites and conversations on the social bookmarking site Delicious.
Best Western sponsors a blog,“On the Go with Amy,” where the author travels the country writing about her experiences.
Cadence recently relaunched its website that now prominently promotes the company’s community.
Cisco hosts 12 blogs addressing a variety of audiences for their global business.
Coca-Cola Conversations is a blog written by company historian Phil Mooney that focuses on Coke collectibles.
Dell leverages a variety of social media platforms for customer engagement, including an island in the virtual world of Second Life.
Ford publishes news releases with lots of multimedia content and employs a social media news release format to display them in their newsroom.
Fujifilm recently launched a social network to build a community of photo enthusiasts around its newest camera.
GM uses blogs to communicate directly with its customers around topics ranging from design to green tech.
H&R Block created a Facebook fan site to aggregate its social media activities, engage customers and offer tax advice/resources.
HP used Twitter to power a scavenger hunt at a recent conference (BlogHer).
HSBC built the HSBC Business Network to connect entrepreneurs using blogs, videos and forums.
IBM was the first large enterprise to embrace employee blogging and now boasts thousands of blogs related to every facet of its business.
Intel has also developed many social media touch points with its software communities, which includes blogs, Twitter (
) and virtual worlds.
Intuit sponsors the Tax Almanac wiki, where anyone can find and contribute to this resource for tax information.
Jeep connects with customers via a community page with links to photos on Flickr (
), the company’s MySpace (
) and Facebook pages and a list enthusiast groups.
JetBlue employs social media as part of its training for JetBlue University.
Johnson & Johnson uses this blog to show another side of the company, with frequent video posts and interviews.
Lenovo launched “Voices of the Olympics Games” to aggregate posts from the athletes competing in Beijing.
Marriott CEO Bill Marriott posts regular updates and stories from his travels to Marriott properties around the world to fuel the content for this entertaining blog.
McDonalds maintains a blog to highlight the company’s corporate social responsibility efforts.
National Geographic uses Google’s new virtual world, Lively, to bring people together around its new show, LA Hard Hats.
New York Times is beta testing a Firefox () add-on that allows users to share and comment on stories through a decentralized social network.
Nike started a social community on Loopd to connect athletes interested in surfing, BMX bike racing and similar activities with the brand.
SAP sponsored a global survey of social media professionals to learn more about social media worldwide.
Sears partnered with MTV to create a social network around Back to School shopping.
Southwest Airlines employees share their stories and communicate directly with customers through the “Nuts About Southwest” blog.
Sun CEO Jonathan Schwartz’s blog is the example most often cited for what the CEO blog can be.
Starbucks started MyStarbucksIdea so that customers can submit ideas for the company which are then voted on by other users, the best of which will be implemented by the company.
Toyota started its own virtual world to promote its products in Japan (site is in Japanese).
Visa launched The Visa Business Network application on Facebook to connect small business users and to help them promote their businesses to a larger community.
Wells-Fargo blogs target two audiences; one examines the company’s history and the other is for students interested in getting their finances in order.
WWE has a Facebook application, among other social networking tools and widgets, to bring fans closer to the action.
Xerox blogs address several of the company’s core B2B constituencies.
Zappos uses Twitter for employees to communicate with Zappos customers about their shared love of footwear.
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this article…for more information please visit our site at RoryMartin.com
Conenza Tops Cool Vendor List for Social Networking Companies
Posted by Rory Martin in Social Networking on April 4, 2009
For the full article on Conenza.com click here
Conenza Named “Cool Vendor” in Social Software Report by Gartner
Vendors selected for the “Cool Vendors in Social Software” report are “innovative, impactful and intriguing”
SEATTLE, WA, (PRWEB) March 17, 2009 – Conenza, a leading provider of corporate social networking solutions for enterprise alumni and employee communities, today announced that it was one of four vendors listed in the “Cool Vendors in Social Software, 2009” (1) report by top analyst firm, Gartner, Inc.
According to the Gartner report, “social software is one of the hottest areas in the software industry.” Strategic CIOs and HR leaders are leveraging social software to retain access to the valuable knowledge of departing employees, reduce recruiting costs, facilitate effective employee on-boarding and off-boarding, and build extended talent pools of company-savvy collaborators and contributors.
“In today’s challenging economic environment, companies are looking for ways to quickly increase efficiency and cut costs,” said Tony Audino, Conenza CEO. “A private and secure corporate social network can enable a company to enhance collaboration and the sharing of best practices and information across the enterprise, identify and leverage the unique skill sets of employees and corporate alumni, and create valuable connections between and among current and former employees around the globe. With world-class technology and more than a decade of ‘online community-building’ experience, Conenza guides Global 2000 companies in building and growing vibrant online alumni and employee social networks, providing a competitive advantage in talent management, knowledge retention, business development, and high-value marketing.”
For the full article on Conenza.com click here
The Five Pillars of Social Media Marketing
Posted by Rory Martin in Social Media Marketing on March 19, 2009
Great article from MarketingPilgrim.com
Any and all forms of Social Media Marketing tactics fall under at least one of these five forms of action. Often the same channel will incorporate two or more of these:
1.   Declaration of Identity
2.   Identity through Association
3.   User-initiated Conversation
4.   Provider-initiated Conversation
5.   In-Person Interaction
Identity-based Interaction is your declaration of your value, who you are, and where you can be found. Your customer happens upon your online identity that you, as a provider, define and declare. This is anything from your About Us pages on your blog or website, to your MySpace profile, to your Naymz profile. Here, there is very little interaction outside of your own declaration, but this becomes critical in defining how you can benefit your marketplace.
There has been a recent outcrop of websites created purely for this function. An expanded business card, if you will. Most also include the opportunity to link to your other forms of presence online, bringing together your presence in one place…well, kind-of. They include:
•   Naymz
•   Ziki
•   ClaimID
•   SuprGlu
•   LinkedIn
Association-based Interaction is your customers’ opportunity to associate themselves with you and you with your customers. Most obviously, this is accomplished through things like becoming “Friends†on MySpace, you and your customers’ BlogRoll, or through their social bookmarking. This is your customer wearing your company’s logo proudly – Like Andy wears his Beatles shirts.
The most explicit form of allowing for this ability is through social bookmarking sites. I say this, and not social networking sites, because this is the sole function of these sites. Make it easy for your customers to bookmark your site, blog posts, etc with their favorite tool.
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