Posts Tagged web development

How an All Service Web Company Can Help Small Businesses Succeed

It seems that everywhere you look companies are becoming more and more specialized. Social marketing is breaking down into Facebook specialists and internet marketing is breaking down into PPC, Keyword research, and conversion optimization. Unfortunately, as a small Seattle business owner, that means bad news. The more specialized the company, the less services they offer and the more people you have to hire. And that means spending more money.
While that’s great for big business, you might not be able to afford hiring all these different people for your marketing team. What you do need is a single all service web company with the right team already put together so that you can save money and hire just one company.

all service
Let’s talk about some of the other benefits:

One Stop Shop

If you’re getting your Seattle web design, your SEO, and your social management all in one place then you won’t have to worry about talking to, dealing with, or paying multiple people. You talk to one person, they communicate your needs to the rest of the team, and that’s it. No spending hours and hours a week in meetings with different teams because you only have one team.

Everyone is On the Same Page

One of the hardest parts of working with multiple companies is that you will spend time in meetings telling different people what you want, and then spend time communicating what each team is doing across teams, or paying them to have internal meetings. When you go with a full service web company, you won’t have to deal with any of that because the entire team will already be on the same page. All you have to worry about is one type of meeting, and the team will create a strategy for your entire website.

Optimal Launch

If you don’t yet have a website then a full service company can perform what might seem like magic for your launch. How? They can co-ordinate SEO and social efforts to match up with your launch so that by the time your website is live, it’s already ready for traffic. A full service company can pull this off flawlessly, ensure that the website is SEO friendly, and make sure that your social pages and hype are ready to go, if you do that with different companies it could quite literally be a nightmare.

Cheaper

Let’s face it, when you pay different companies you’re not only paying for their services and skills, you’re also paying service costs, administration and management fees, and individual time. When you pay a single company you can cut costs because you’re only paying all of those fees to one person. What you’re paying to everyone else is just their service fees.

Want to know more about how a one-service company can benefit you? Whether you’re looking for Seattle based web development, design, SEO, or Social Media, Rory Martin can help you achieve your goals, and without the hassle of dealing with multiple companies. Contact us to learn more.

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Mobile Is Taking Over the Web – Are You Ready?

If you’ve ever stopped for a moment to look up a website, store, or restaurant on your phone or tablet, then you’re not alone. Statistics show that more and more consumers are using their mobile phone to research and purchase items online, while websites aren’t really catching up to the trend. In fact, a study in early 2013 shows that 51% of people are more willing to make a purchase from a site with mobile optimized content, but only about 4.8% of applicable sites actually have mobile optimization. With this in mind, jumping on the mobile bandwagon could benefit you more than you might think.  Mobile web development services are often more affordable than original website creation, and you can likely use most of your original web design.

mobile web development in Seattle

Mobile Search to Surpass PC Search by 2014

Experts in mobile and standard search have been saying it since 2011, and are still saying it now in 2013. Mobile Search is expected to surpass computer based searches by 2014, even if it is as little as 1%. Currently consumer based searches on mobiles are at 41% compared to 59% on computers, meaning that mobile doesn’t have too far to catch up. Combined with the eye opening stats on purchases and research, going mobile could be very important for your site.

What is a Mobile Website?

So what is a mobile website? Chances are if you’ve ever taken a moment to research something on the web and you came across an impossibly small website with floating social share buttons in the way, or popup ads that were impossible to close, then your immediate response was to leave. Chances are that this site looked great on a web browser, but on your phone, it’s almost impossible to read.

A mobile website is one that has been designed with mobile use in mind. Typically there are no sidebars and are optimized for smaller screens with single row wider text that can be read more easily. Ads, if any, should be inserted between lines of text rather than on the side, and anything that floats should typically be removed.

If you aren’t sure how to go about creating a mobile website for your site, you can check with a web developer and ask about using canonical URLs to ensure there is no duplicate content on your site.

Is Mobile Optimization Right For You?

While only about 4.8% of websites have mobile optimized pages, mobile optimization isn’t for everyone. Not every site can benefit from utilizing mobile search, so it is always important to look into the facts before spending your time and money. Popular tools such as How to Go Mobile can be used to calculate how much each mobile click is worth to you, so that you can decide whether or not optimizing for mobile use is good for you. For example, a study by Adidas showed that every mobile search was worth $3.60 because 1 in 5 searchers ended up as a customer.

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