Archive for category Social Media Marketing
Why Content Marketing is Set to Dominate Your Seattle SEO
Posted by Rory Martin in Search Engine Marketing, Search Engine Optimization, Social Media Marketing on November 26, 2013
SEO has grown a lot in the pat few years, with most notable changes including that ‘search’ marketing is now more ‘integrated’ marketing than simple ‘SEO’. Anyone who does their own optimization can easily see that tactics, techniques, and algorithms are quickly changing and in big ways. But while content is no longer the only star of your search optimization, new data shows that content marketing should be. If you want to keep your localized Seattle SEO campaign up to date with Google, then content marketing is definitely for you.
Image-Centric Content is On the Rise
Do you like pictures? Studies show that your fan-base most likely loves pictures. Image-centric content is on the rise and popular across every form of advertising including your localized SEO. The most successful blog posts and websites now all have the same thing in common, which is that they use beautiful imagery throughout the post. You want to make sure your photos look professional, that they are shareable, and relevant to your topic. For restaurants and anyone selling a product, this means you can showcase your business for nothing more than the cost of a photographer and then use sites like your blog, Pinterest, Instagram, and even Facebook to share with the world. Because images, and content with more shares and links both come up in search, you can’t loose.
Off-Site Content is On the Rise Again
Off-Sit content marketing has had it’s ups and downs for the past few years but right now it’s back on the rise, providing you follow a few specific rules. Every post that you put out must be high quality, and every blog or site that you post on must be highly relevant to your site. Just a link doesn’t benefit your pages very much, but a targeted link, especially one that appeals to readers without directly ‘selling’ your content, will do a lot for you. Plus, new research shows that Google’s Hummingbird is actually picking the first four posts by the number of inbound links, so off-site content marketing is definitely something to keep in mind.
One Ring to Rule Them All
While content marketing has nothing to do with Lord of the Rings (unless you happen to be in the movie business) it does offer a one size fits all way to dominate your integrated marketing. Content is popular in SEO, SMM, and PPC (Search, Social, & Advertisement), essentially giving you a catch-all form of marketing that you can invest in to turn out really great results. Of course, you might be able to just throw up a random image or boring article and hope it succeeds, but ‘real content marketing’ involves creating a strategy that targets your Seattle audience, and then hitting them with planned, imagery and writing.
Content marketing is hugely important no matter where you happen to be marketing. With Google’s new Hummingbird algorithm, it is becoming more important than ever for a number of different reasons. If you haven’t integrated content marketing into your Seattle SEO campaign, consider starting right away.
Five New Seattle Social Media Marketing Trends to Watch Out For
Posted by Rory Martin in Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Networking on November 9, 2013
The world of marketing is always changing and unless you stay on top of the trends, you’re going to see a quick drop in your campaign success. No matter what it is you happen to be marketing, trends can make or break your campaign so you have to watch out for them. The following include a few local, and international, marketing trends that could affect your Seattle social media marketing campaign.
Twitter is Back
That’s right! Twitter is back and bigger than ever, especially if you’re in the right sectors. New data shows that Twitter is now doing just as well or better than Facebook for active users, and more importantly, it’s becoming harder to promote yourself on Facebook. While it’s important not to ignore either channel, Twitter gives you an opportunity to directly connect with your fans by answering questions, recommending your software, and creating an online buzz about your products, all without the huge amount of thought that goes into every Facebook post. While less people will click through on your links via Twitter, you do have the opportunity to get more exposure for your brand.
You Can No Longer Ignore Google +
If you don’t have a Google + then you need to run not walk to the computer and set up a page for your business. As we discussed in one of our previous posts, Google + is hugely influential across most fields of organic marketing including social and SEO. Google may be playing favorites, but with Google + offering all the benefits of Twitter and Facebook, and 540 million active users, you really can’t afford to ignore it any longer. Plus (pun intended) you can use Google’s Hangout function to directly engage with your fan base, answer questions, and earn loyal customers. Google’s ‘local’ functions are also invaluable to your marketing efforts so make sure you check them out.
Cross Marketing
Cross marketing, or working together with your competitors and other related businesses is quickly becoming the next big thing. By collaborating and offers cross marketing deals (such as a hotel stay and restaurant meal in one package) you gain more exposure to a wider fan-base. While not every business can benefit from this sort of cross marketing, most can. You can benefit by offering online coupons, giveaways or deals that encourage you to like/share your cross marketing companions, or even bundles and deals that benefit everyone involved.
Content Marketing
Content marketing is going, well, viral. It’s expected to be the biggest form of marketing in 2014, and is already making a huge splash in 2013. So what’s the big deal? Videos, pictures, blogs, and even infographics have all been going viral all year and when done right, will gain a massive amount of exposure and interest in your business.
Image Centric Social
One trend that has probably the largest impact is that image centric social sites like Snapchat, Pinterest, Instagram and Tumblr are now more important than ever. These sites allow businesses to connect directly with customers via hashtags, image shares, and direct mentions, building brand image, product awareness, and interest. While a services site most likely cannot use these types of media marketing most types of businesses can.
Seattle’s social media marketing trends are rapidly changing and if you need help, there’s plenty of professional marketing managers out there to help. Want to know more? Contact our social media marketing team today to find out what we can do for you.
How to Get Started with Google Plus for Local Seattle Businesses
Posted by Rory Martin in Search Engine Optimization, Social Media Marketing on November 5, 2013
If you pay any attention at all to the ‘hot topics’ in the world of search marketing and integration then you know that Google + is quickly becoming one of the most important things you can do for your online marketing efforts. With Google’s favoritism in full swing, Google + is more valuable to your search than Facebook and Twitter combined, and their +1 button has been proven by Search Engine Land and SEOMoz to affect search almost as much as your websites PR. With that in mind, any marketer who ignores their Google + is definitely missing out on a lot of social and search opportunities. While many businesses take this to mean international marketing, Google + can also be used for localized Seattle social media marketing and optimization. How? Keep reading to find out.
Set up a Page
While you can work with a Google + profile, you should really have a page for any sort of business. To do this, simply go to Google.com/+/business, sign in, and then click ‘Create a Google + Page’. From there you can easily add your business data, location, opening hours, and branding to Google Plus. Because Google + has gained more than 100 million users in the last year alone, exposure to this audience is definitely in your favor.
Google Places
Google Places listings show businesses on the map in response to keyword lookups for localized business and if you are in the top three, you’re highly likely to get a great deal of traffic from it. To do this, just add your local Seattle address into Google Places, and go from there. You can choose to use free features, or pay for options like Adwords integration and Google Offers to hand out free deals and coupons to people who find you in search.
Google Local
Google Local is very similar to Google Places but make sure that you have all of your information handy before you sign up. The process involves verifying that you own your business, verifying the location, and creating a page for your business. This allows you to show up in Google’s search results as a local business, which can do wonders for your search results. Because your reviews and recommendations also show up in these search results, quality business practices can turn into a lot of extra clicks and views.
Getting Reviews and Recommendation
Studies have proven that Google + Reviews and Recommendations can increase traffic and clicks by as much as 23%, and a high number of quality reviews can also increase your ranking on Google Local, meaning that you show up higher on the list. While this only works if you have Google Local, it is a great way to increase your ranking for search and help new customers with making a decision. Your ‘review this page’ box is located just under the page as well as next to the cover photo. Users have to be signed in with a confirmed Google + account in order to leave reviews, and any review they post will have their name on it. For the most part, you can gain reviews by simply asking your customers to leave a review on your page. Because the majority of them might not already have a Google +, it may also be beneficial to offer an incentive, as well as instructions on how to set up a Google + page, when you ask. Incentives, should of course, not be for offering a ‘good review’ but rather for an honest opinion.
A Google + Page can do wonders for your Seattle search engine optimization but it can take a while to get everything set up.
Remember that in addition to creating your page, you also have to keep it active with quality content and interaction. Otherwise, it’s just one more useless page that does nothing for your site.
Seattle Social Media Tips – Integrating Earned Media To Increase Revenue
Posted by Rory Martin in Search Engine Marketing, Social Media Marketing on October 15, 2013
Social media is already recognized as a driving force behind ecommerce and brick and mortar sales, but some areas are more efficient than others. While advertised media has been the driving force behind social for some time, experts are now pointing to the growing field of earned media, which earns more revenue and offers more social interaction than any amount of paid media. So what is earned media and how can you get it to work for you?
Earned Media
Earned media is quite simply media that is earned through promotional effort rather than advertising. The concept is nothing more than idea that earned traffic is earned rather than paid for, and is usually gotten through promotions such as giveaways and incentives. For example, a restaurant offering a discount coupon code to Facebook fans is more likely to get actual sales from their Facebook, and an ecommerce store offering a free $50 coupon to a random fan who attends their tweet party gains exposure, and fans.
As an example, eBay frequently promotes their ‘Green’ section on Twitter by holding a Twitter party to talk about green products. Fans have to tag the eBay Green Team and hashtag them and follow them, and then each person who tweets at them is automatically entered into an hourly drawing for a gift certificate for as long as the event lasts. The result is usually around ten thousand generated tweets that all mention and tag the Twitter, and many of which link specific products. While it doesn’t always generate direct sales, it does generate a great deal of new content, interaction, and more exposure.
In another example, the popular fashion brand White House Black Market holds competitions on Instagram for posting photos of women wearing their clothes, tagging them, and sharing on Facebook and Twitter. The result is a huge library of women wearing their clothes, which ups promotion, increases interaction, and helps make sales because consumer photos are similar to consumer recommendations in that they drive sales, and all for the cost of a $2,500 gift certificate to the store. While a little too much of an investment for smaller businesses, it generated thousands in revenue for White House Black Market as well as numerous followers on Instragam and Facebook.
Integrating Earned Media Into Your Social Strategies
Integrating earned media into your strategy can be intimidating at first, especially if you don’t have a huge fan base. Offering smaller giveaways, deals, or incentives to customers such as $5 credit on your fifth visit, coupons, or discounts, can help to build your customer base by increasing awareness. Offering free samples and even gift certificates to influential bloggers such as through Klout Perks can help you to increase awareness and get good reviews and more buzz about your business.
Essentially earned media isn’t free, but it does net you more interested and engaged consumers who are more likely to make sales. The most common strategy is to offer an incentive in exchange for a like or follow, which you can then use to make a sale.
New Shopping Demographics Make for Surprising Changes to Seattle Social Media Strategies
Posted by Rory Martin in Social Media Marketing on September 10, 2013
For the better part of the last century, women have dominated shopping. Whether online, or via brick and mortar stores, women are famous for loving to shop. Despite this, men are now overtaking them in spending, often surpassing women by as much as 25% per purchase on the internet. These numbers are not because men are shopping more often, but because they are making larger, more expensive purchases each time they buy. This surprising demographic has given rise to new, male-targeted advertisement campaigns, as well as the nearly unheard of male oriented shopping site, which is now combining perfectly with new content ecommerce solutions that are almost certain to make social more profitable for both sellers and the sites themselves.
Content Sites Turning Ecommerce
Part of the shift in the shopping demographic has been the steady lean towards social and content sites as a means of researching and finding products to buy. Content sites including Facebook, Pinterest, and millions of blogs provide shoppers with a wide range of information that they then use to make a purchase, and for most of those sites, integrating ecommerce to directly make sales is a logical next step. While major social sites like Pinterest, Myspace, and even Facebook are already making sales indirectly, many of them are talking about directly integrating stores and shopping interfaces. Some, like Facebook have already brought elements of this in with e-gift cards and flowers or chocolates that can be purchased to send as last minute presents. Others, like Tapiture, which has been online since 2012, integrates Pinterest like content functions with a fully working e-commerce setup geared towards men, so that users can actually buy items that they find interesting on the site. Pinterest competitors, Fancy, are also integrating this type of marketplace, so that instead of simply uploading a photo or ‘pinning’ the photo, the user can also include a price so that interested parties can buy it right on the site. Even MySpace, which is largely ignored by most social advertisers, has integrated ecommerce in the form of their Music Marketplace, where you can shop for songs from artists on the site.
What It Means for Businesses
Any business with products to sell should already be on social. Whether using Pinterest in the hopes of creating product awareness, or using Facebook and Twitter to create brand and image awareness, social sites can already greatly benefit most businesses. Now, with ecommerce and social integration, those same businesses can essentially increase profits by making their products or services easier to buy, because the interested party won’t have to leave their social site in order to make the purchase. This means changing strategies away from getting subscribers to click on links to getting subscribers to make a purchase. While a small change, it is an important one, as it means encouraging direct sales.
The rising demographic of male buyers should also be considered. For example, Tapiture and Fancy both have a largely male demographic, with nearly 100% on Tapiture and some 60% on Fancy, both of which are already actively making. In fact, Fancy is already making more than $200,000 in sales per week, while Tapiture has not yet disclosed their revenue so far, but is definitely doing something.
At the end of the day, just make sure your content is optimized for your demographic so that you make sales and shares. Even if the site hasn’t integrated shopping, you make shared products available for purchase, by including a relevant link. Social is becoming an integral part of ecommerce, and you should be prepared.
Five Reasons You Need Social Media Management
Posted by Rory Martin in Social Media Marketing on August 8, 2013
If you have a social page for your business then you might be doing just fine. However, studies show that some companies actually hurt their brand presence by not doing the right things, or doing too much of them. If you don’t know how to run your social successfully, your options include getting off social and limiting your brand presence, or hiring a local Seattle social media manager to help you out. Here are a couple of signs you might want to do one or the other.
Your Pages are Rarely Updated
If your pages are sitting there without being updated then you probably have no business running a Facebook page. Chances are that even if you have people who would like to follow your social, they won’t if they aren’t updated. Most people go to social media for news, updates, and sales, but if they don’t see anything, they won’t follow you, like you, or even give you a moment of their time. If you’ve wasted money on advertising and followed it by not posting you might even find that fans eventually leave your pages.
You Post Constantly
The only crime worse than not posting, is posting too often. Even on Twitter, you should time your posts and intersperse them with other posts so that it’s not all about you. No one wants to see a whole feed of just you, so take it easy. As a rule, you should focus on quality over quantity. However, that doesn’t mean that you should be posting just once or twice a day. Consider four posts per day for Facebook, and 20 or more for your Twitter. Does that sound like a lot of work? You can still hire a Seattle social media manager to help you out.
You Don’t Talk to Your Clients
Whether you have clients, fans, or customers, you do have to talk to them. Your social is your best resource for connecting to your fans. If you have a fan base then you probably have people asking questions, stating concerns, complaining, or offering praise. Responding to the majority of these people is important if you want your business to gain customers from it. For example, someone asking about the opening hours of your business would likely want to come and visit, if you never respond, they will never come and visit.
You Have No ROI
Time is money so if you are not making money from your social media efforts then something is obviously wrong. Any venture without ROI is not worth doing, so consider moving on to something else. If you aren’t making money, consider either having the pros help you out or giving up on your social altogether. If you are wasting your time on unproductive social, then you aren’t making money.
You Don’t Know What You’re Doing
Is social a mystery to you? While you might know what to do with your personal Facebook page, and even have a twitter account, you might not know a great deal about social media marketing. If that is the case, you might not want to manage a business page. While you can take the time to learn your social, you might also be too busy.
So, do you need Seattle social media management? If so, check out our SMM page to see what we offer!
Five Myths About Your Social Media Marketing That You Can Ignore
Posted by Rory Martin in Social Media Marketing on July 18, 2013
If you’ve been listening to what everyone has to say about your SMM, then think again. There are plenty of social media marketing myths out there, and some of them could actually hurt your strategy if you pay attention. If you’ve hired a social media marketer, this probably isn’t an issue, but if not, you can at least see what you’re doing wrong.
#1 Older Customers Don’t Use Social Media – This myth is incredibly wrong. In fact, the fastest growing demographic on Twitter is 55-66, while the fastest growing on Facebook is 45-55. If you haven’t been using your social because you have an older clientele base, then you have to think again. Older people are moving to social media and mostly to Facebook and Twitter. Remember to balance out your content and posts and try to aim them towards your chosen demographic.
#2 More Posts Means A Better Campaign – While this myth can be true if you are on Twitter, and more posts equates to ‘more interactive posts’, the myth is almost 90% false. For the most part, your fans would rather see quality over quantity. Focus your efforts to a handful of posts per day on your Facebook and Google +. You can post more frequently on Twitter, but remember that no one wants to see you retweeting the same things. Instead, try to get more interaction with your posts so that more people see each individual post.
#3 You Should Join Every Social Network – While this might be beneficial if you have a huge team of social guys and a wide customer demographic, it’s mostly a waste of time. You should most likely restrict most of your efforts to three to five social networks. Your core networks should be Facebook, Twitter, and Google +, with Instagram and Pinterest being additional options if you sell items, blog, or have a lot of cool photos. Other than that, you don’t really need any other networks. For example, LinkedIn has a very low percentage of active users and unless you are hiring, might not be hugely beneficial.
#4 Every Post Should Be About Your Company – Most people get bored if you only talk about you. If all they ever see are your products, your services, and your information they might leave your page. Part of your social media marketing strategy should be to engage and entertain your customers. If this means sharing the occasional funny photo (related to your page), and posting helpful information and tips, then so be it. What is a great idea for engagement? Offer to answer questions live on your Twitter, Facebook, or Google + once per week if you have the time.
#5 Social Media Marketing Doesn’t Have a Good ROI – A lot of people are under the mistaken idea that social media marketing offers no return on investment. While there have been some historic cases of companies dumping money into advertising programs to grow their fan base, you can usually see direct results of social efforts. Statistics show that companies who use Twitter average twice the leads than those who do not, every 1,000 Twitter followers usually equates 6% more website traffic, and more than 50% of companies using Facebook, Twitter, or LinkedIn for marketing have acquired customers from it. Considering that the cost of advertising per lead is lower for SMM than for any other form of marketing, you have a winner!
Sometimes the only way to succeed with a social media marketing campaign is to bring in the pros. Check out our social media marketing services to find out what we can do for you!
Facebook EdgeRank and Your Business
Posted by Rory Martin in Social Media Marketing on June 21, 2013
For anyone who does not know what EdgeRank is, it is the term commonly used to name Facebook’s algorithm that decides who shows up on a timeline. The theory results from the idea that there is only so much space on each person’s timeline and most people like way too many people and pages to keep up with every post. First, let’s go over exactly what Facebook EdgeRank is and how it affects your page.
What is Facebook EdgeRank
Facebook Edgerank is something of an algorithm similarly to Google’s SEO algorithm it decides who comes up on the timeline, except there is no ‘first place’. Most people reduce this to terms of ‘real estate’. There is only so much space, and EdgeRank attempts to fairly determine who gets it. While Facebook hasn’t announced everything that they use to factor in Edgerank, there are a couple of important factors that we do know about.
- The percentage of your fans who interact with wall
- The speed of interactions with your posts
- The number of interactions with your posts
Essentially, the higher the percentage of your fans who interact with your posts and the speed of their interactions is one of the largest influencing factors on your EdgeRank. The number of fans who interact with your page matters as well but if you have 300,000 fans and only five of them interact, then your EdgeRank will suffer. Why? Because Facebook is most likely trying to combat fake likes that sometimes flood business pages. This means that if you have them, they are hurting your Edgerank.
Influencing EdgeRank to Get your Business Seen
You probably know that if you don’t show up on someone’s wall, they probably won’t ever see your post. Very few fans are ever motivated enough to actually search for and bring up a page, even with the new addition of GraphSearch which makes finding pages easier. If they do get to your page then they are most likely looking for information rather than looking to interact with your page. That means that your job is to be as engaging as possible for those who do see your page.
Fans – Consider slimming down your fanbase by removing fake likes, and removing anyone who has never interacted with your page. While you obviously can’t remove thousands of fans, you can benefit if you have a smaller page. Remove likes you say? A large part of Facebook’s algorithm includes the number of fans interacting with your page. A slimmer, more interactive fanbase will get you more interaction and therefore more fans in the long run.
Posts – Consider posting no more than five times per day and certainly no less than two times. You want active, engaging content that gets people talking, and sharing. Most people find that images get the most likes and shares, so consider posting at least one image per day. You can post photos of products but should do so rarely, post funny or inspirational images to help boost your EdgeRank, or even create photos of your staff, although these are likely to only be shared by friends and family.
Interaction – You can help boost interaction by liking and commenting on everything you post but you commenting on everything might get old quickly. Instead, encourage fans to like, share, and comment on important posts, and then try to strategically post at times when people are most active on social, such as 4 PM on weekdays, or between 1 and 3, or 8 and 10 on weekends. Encouraging friends and family, as well as employees, to comment and like your pages statuses can also help to boost Edgerank, especially if they like and share quickly after the post goes up.
Boosting your EdgeRank can improve your social media marketing over time, but might not be successful for everyone. Facebook has a complex algorithm that not everyone knows, and for good reason. Your best bet is still to post interesting content that is relevant to your page and your business.
The Top Five Social Media Platforms You Should Be Concentrating On
Posted by Rory Martin in Social Media Marketing on May 24, 2013
Social media is constantly changing. A social site that is popular one year might completely fail the next, or might offer less traffic or fewer sales to businesses from one year to the next. For example, for most of 2011 and 2012, Twitter was the best social platform for businesses, and for most of 2013, that has been Facebook. What this means is that you should not and can not focus all of your social media efforts on one platform because it might offer very little turnover in a few months time. However, you shouldn’t have an account on every platform either because that is time consuming, confusing, and most likely to be repetitive. Here are a list of the top five social media platforms you should be on.
Facebook is the single most popular social media platform out there. With plenty of options for businesses to grow and reach fans, and with plenty of ways to make money, Facebook is quite possibly the perfect median for a business social page. However you do have to be careful to post shareable interesting content because the more of your fans see and talk about the content, the more people see your content. A good Facebook strategy is usually only about one fifth self-promotional and the rest informative. That means you can post sales or deals every fifth post, and then add in humor, photos of cool stuff or your customers, and tips and tricks in between. This makes your page valuable to your fans so that you aren’t just advertising yourself. No one wants to follow an advertisement.
Two years ago anyone would have told you that Twitter is the best place online to make a sale, contact, or pretty much anything. Today many of the people on Twitter are really just trying to promote themselves but there are many exceptions. To succeed on Twitter you have to offer valuable tweets as well as salesy ones (even if your value is just posting deals), and you also have to build a following. The latter is not always easy but if you consistently talk to people, retweet as well as post your own content, and be active, you will get a following. Follow for Follow usually is a good way to build followers but not a good way to build an audience. Remember to use hashtags related to your content to try to get more impressions and views.
Google Plus
An old joke suggests that only Google employees use Google Plus and that used to be the truth. Now, Google + is one of the top three social sites on the internet and ties with Pinterest for second place. Google Plus has recently revamped, offer business pages, and even video hangouts so that you can offer live advice and tips to your customers. Google Plus allows the use of hashtags as well as tagging people so you can combine some of the best elements of both Facebook and Twitter. Considering that the site also integrates with your Youtube and you can link it to anything you write via Google Authorship, you have a definite win.
Pinterest is among the top three social sites of 2013 and for good reason. Some new additions to the site include the ability to add specific pins such as deals or recipes, as well as business pages and analytics. While Pinterest is not the best median for every type of business, it is a great way to make sales and get traffic to your site if you have an interesting photo to share. If you build a following on Pinterest then your photos will get more exposure which could very easily lead to more fans and more sales.
Stumbleupon
Last but not least, Stumbleupon is a great social site to pay attention to. While it doesn’t take as much work as the other sites, Stumbleupon can generate a huge amount of traffic for your website with one condition. You have to have interesting, eye catching, and attractive content that people want to read. If not, you’re just going to have a lot of people hit the ‘next’ button instead of reading and potentially following your site. How tos, unique facts and tips, and photos are all great sharing ideas for Stumbleupon.
Want to learn more about our social media management and what is included? Send us a message, or visit our social media marketing page to get more information.
How Fan Only Content Can Grow Your Facebook Page
Posted by Rory Martin in Social Media Marketing, Social Networking on April 26, 2013
If you’re like most businesses, expanding your Facebook page can benefit your business. Studies show that as much as 30% or more of sales could come from your social sites if you are active, but only if you have a large fan base. Fan only content or reveal pages can help you to expand your fan base and reach so that more people see your posts, more people get your content, and you make more sales. What is fan only content? It’s actually just a tab or page on your Facebook page that is only accessible to fans of the page. Before we talk about how to set up fan only content, let’s talk about how it can benefit your business.
Utilizing Fan Only Content to Expand Your Facebook Likes
The first method of using fan only content for your Facebook page is to use it to increase likes. You can do this using a promotion or special discount, and even a giveaway. All you have to do is advertise it, create a sharable poster, and then put the content on a page that can only be viewed by your fans.
You probably know that it is against the Facebook terms of service to issue promotions or giveaways in exchange for likes and shares. Using fan only content allows you to induce shares and likes with giveaways, free stuff, and coupon codes without breaking these terms of service. Fans still like you to get the goodies, and your Facebook page is safe. This is because with a reveal page they are voluntarily liking your page for the free stuff, and you aren’t breaking any rules because you aren’t asking for a like, simply saying ‘this content is for fans only’.
Targeting Your Campaigns
Once you’re ready to set up fan only content, you have to decide on a strategy and targeting method. Not every strategy is equally as effective, so you should consider your options. Probably one of the best methods is to offer a 25% discount to fans, although current fans are likely to take advantage of this as well. Social media studies show that 25-30% of Facebook users are willing to like a page for a 25% discount to a product or service they need, so this is a great way to bring in actual paying customers. Giveaways are also effective, but studies show that the fans brought in are less qualitative because they just want free stuff and aren’t likely to spend any money. On the other hand, if you would like to expand your fan base quickly so that you have more numbers in your likes, a giveaway might be a great option.
How to Set up Fan Only Content on Your Facebook Page
If you have some idea of what you want to do then you can go about setting up fan only content on your Facebook page. First, you´ll need a static HTML page, you can check out a good app for it here. Essentially static HTML adds an iFrame to your page which if you don´t know what that is, it´s an externally hosted web page. There are a couple of options you can use from the app but in this case, you want to use the ´HTML´ app. You will want to fill in the information with whatever coupon or discount code you might have, and then click ´fangate´ and enable it. You should type in something under the fangate which is what people will see before they like your page.
You can also upload images, insert video via HTML, and more. Usually the more enticing the fangate text, the more likes you will get out of it.
Setting up fan only content or fangate reveal pages is very easy. You can install an app in less than a minute and easily get your content set up. From there, all you have to do is drive traffic towards your coupon or giveaway to start increasing your Facebook likes.
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