Web Design for Restaurant Owners: What to Consider & Look For
Posted by Rory Martin in Web Design and Development on June 15, 2013
Seattle is well known for its food and night life with well-known restaurants serving up everything from gourmet delights to cheap eats. From Canlis to Dick’s Drive In, Seattle is very much proud of our food culture, and for good reason. Despite this, more and more people are beginning to look online in search of new eats to try, and while the search usually starts with social media, most people will visit a website before going to a restaurant. So what does your restaurant need to convert more traffic?
Visual Design – Visual design is one of the most important aspects of your restaurants website and your web
design should reflect that. The only purpose of the site is to showcase your food and tell people how to get there, your Seattle web designer should be aware of this enough to work with you, use photos from your food, and then design the site around the food. While every website should be different you do want the focus to be on the visual aspects of your business, which should mostly be food. If that requires hiring a food designer and photographer before hiring a web designer then go for it. Food based websites tend to covert much more because you show that you are confident in your cooking skills (or your cooks cooking skills) and that you have beautiful food.
Ease of Use – Your website should be easy to use and navigate, otherwise people might not get past the home page. Make navigating pages, returning to the home page, finding the menu, and calling the restaurant to make a reservation as easy as possible. If people have trouble finding something, or trouble getting from page to page then they will almost definitely leave the page.
Interactive Menu – Every restaurant website should have a menu, yours can be as simple or as complex as you like but consider going interactive. Being able to click on each dish to see a photo, or a tantalizing description is sure to leave your customers wanting to try it. All you have to do to get an interactive menu is discuss it with your Seattle website designer and see what they can do within your budget.
Personality – Your restaurant has personality, your website should have that same personality. Unless you happen to have a lot of photos handy to communicate your style and personality across to the web designer, then you want to look for someone local who can easily visit to get a feel for the vibe and atmosphere of your restaurant. Communicating your personality and atmosphere into a website is the best way to make your restaurant site stand out from the rest so that you have something truly fabulous.
Want to know more about having local Seattle web designers work on your restaurants website? Contact us today to learn more about our work with some of the best restaurants in Seattle, and what we can do for you.
A Case Study in SEO –How Consulting & Strategy Benefit Your Business
Posted by Rory Martin in Search Engine Optimization on June 6, 2013
Starting a business without a great idea of what you’re getting in to, who the competitors are, and who your market is could be a disaster right? The same thing could be said of your SEO, but somehow many businesses neglect to analyze and create strategies for their unique circumstances before diving in. Luckily for most business owners, that’s where an SEO consultant can step in, take over, and make sure you don’t waste your money on strategies that won’t work for you.
Start with In-Depth Analysis
The first step to creating a successful SEO strategy is to analyze, review, and evaluate the SEO on the site. You have to know your demographic, your sales, which keywords you have to focus on and which aren’t doing anything for you, as well as performance details such as individual page statistics and link structure. This helps you to see where your current traffic is coming from so that you can build and expand on it. It also helps you to decide if you have any problems with your current SEO such as broken links, technical errors, keyword-stuffing, keywords that generate the wrong types of (uninterested) traffic, and etc. Basically an in-depth analysis covers everything you are in SEO, even if you’re just starting out.
Creating a Strategy
The second step is to create a strategy based on the information learned during analysis. Star factors should include creating a list of new dynamic keywords that benefit the site. This should include both short and long tails because both are essential for a good SEO strategy based on site search trends as well as area and target demographic trends. Creating a backlink and directory submission strategy is usually quite simple so long as you keep the needs of your site in mind. Finally, much of your strategy should involve increasing the reputation of your site as a whole which means working on PR (Page Rank), as well as author reputation through use of services such as Google Authorship. This might also include ideas such as creating better optimized content, blogging, improving keyword density for fewer, more, or better keywords, or even optimizing inbound links. There are plenty of strategies and your site might need any, or all of them.
Implementing & Testing
Last but not least, the largest part of your SEO strategy is actually implementing it onto your site, analyzing results, and then changing and testing what works and what doesn’t work until you have a highly efficient strategy. Not everything is guaranteed to work for your site so testing and continued analysis is very important.
So what’s the bottom line? Creating a dynamic SEO strategy requires hard work, continued dedication, and constant changes and updates as strategies and search engines change. Usually the best tactics are to simply analyze, compare, research, and update while incorporating link building and reputation building strategies in with powerful keywords. Not everyone has the skills or know-how to pull it off, but a good SEO strategy can propel your site to the top of Google so that you get traffic and customers.
Seattle Web Design Trends in 2013 and Why You Should be Paying Attention
Posted by Rory Martin in Web Design and Development on May 30, 2013
The internet has become an exciting and highly competitive world of business and industry, with many companies competing together for customers. While product and customer reviews are typically the definite decision maker for most, quality of web design typically plays a huge part in user opinion and in final sale. Ecommerce web design is more important than ever, even for businesses that offer services as well as products. For example, many real estate brokers have websites, but very few of them have unique and beautiful websites and as a result, the ones who have invested in quality web design tend to look more appealing to people searching online for their broker. This is a list of the top five trends in Seattle web design for 2013, including information about why you should pay attention, and consider integrating it into your business website.
Simplicity – One of the most visible web design trends of 2013 is actually simplicity. Web designers everywhere have been pairing down colors and imagery to create a simple web design that is easy on the eyes. Why? Because simple web design focuses on content and quality rather than gimmicks, bells, or whistles. Most web surfers have seen plenty of websites and typically simple ones win hands down in polls. What else? A simple website puts the focus on your product or service rather than distracting visitors. While there are plenty of complex websites that can do the same, simplicity does it very well. Last but not least, simple websites load faster, meaning that your customers see your content sooner.
Mobile Friendly – The world is going mobile with the sales of tablets expected to increase by 40% or more within the next year. As it is, statistics indicate that mobile search drives about 17-25% of the web, which means they really are a big deal. Mobile friendly websites are an increasing trend, especially since mobile searches and sales are rapidly growing. Unfortunately if your site is not mobile friendly, you should definitely consider hiring a web designer to help as soon as possible.
Big & Bold – From big photos to big, bold, and blocky text, bold is all the rage in Seattle web design right now. From e-commerce to restaurant websites, large photos add depth, intrigue, and attract customers with visual imagery. Larger text and bolder designs attract the eye as well, but only if designed carefully and with minimalistic and simple web content.
Strong Minimalistic Content – Strong content with eye catching designs, minimalistic but well written text, and well-designed pages are the biggest and most influential trends in Seattle web design this year. Essentially it’s all about saying more with less, which means attracting more attention while putting less effort into doing so. This requires the use of simplistic but strong ideas and themes such as incorporating color and style to communicate a company’s ideals.
Blogs – Blogs are suddenly more prevalent than ever before, especially on business and ecommerce websites. Google, the major search engine, has indicated time and time again that a good blog can be an invaluable resource to a website for SEO and sales reasons. Currently blog reviews are driving some 40% of final sales decisions, and properly optimized blog posts can bring a flood of traffic to a site. However, the best blogs are those that are fully integrated into a site so that not only do they bring traffic, but also lead it directly to point of sale.
One of the most promising trends in Seattle web design is that designing websites is actually becoming art. Graphic designers and experts are now making beautiful, user friendly, and content specific sites rather than plain, run of the mill, and cheap sites. If you have a website with each of these trends present in your design then you have a work of art that is sure to convert and bring in traffic.
The Top Five Social Media Platforms You Should Be Concentrating On
Posted by Rory Martin in Social Media Marketing on May 24, 2013
Social media is constantly changing. A social site that is popular one year might completely fail the next, or might offer less traffic or fewer sales to businesses from one year to the next. For example, for most of 2011 and 2012, Twitter was the best social platform for businesses, and for most of 2013, that has been Facebook. What this means is that you should not and can not focus all of your social media efforts on one platform because it might offer very little turnover in a few months time. However, you shouldn’t have an account on every platform either because that is time consuming, confusing, and most likely to be repetitive. Here are a list of the top five social media platforms you should be on.
Facebook is the single most popular social media platform out there. With plenty of options for businesses to grow and reach fans, and with plenty of ways to make money, Facebook is quite possibly the perfect median for a business social page. However you do have to be careful to post shareable interesting content because the more of your fans see and talk about the content, the more people see your content. A good Facebook strategy is usually only about one fifth self-promotional and the rest informative. That means you can post sales or deals every fifth post, and then add in humor, photos of cool stuff or your customers, and tips and tricks in between. This makes your page valuable to your fans so that you aren’t just advertising yourself. No one wants to follow an advertisement.
Two years ago anyone would have told you that Twitter is the best place online to make a sale, contact, or pretty much anything. Today many of the people on Twitter are really just trying to promote themselves but there are many exceptions. To succeed on Twitter you have to offer valuable tweets as well as salesy ones (even if your value is just posting deals), and you also have to build a following. The latter is not always easy but if you consistently talk to people, retweet as well as post your own content, and be active, you will get a following. Follow for Follow usually is a good way to build followers but not a good way to build an audience. Remember to use hashtags related to your content to try to get more impressions and views.
Google Plus
An old joke suggests that only Google employees use Google Plus and that used to be the truth. Now, Google + is one of the top three social sites on the internet and ties with Pinterest for second place. Google Plus has recently revamped, offer business pages, and even video hangouts so that you can offer live advice and tips to your customers. Google Plus allows the use of hashtags as well as tagging people so you can combine some of the best elements of both Facebook and Twitter. Considering that the site also integrates with your Youtube and you can link it to anything you write via Google Authorship, you have a definite win.
Pinterest is among the top three social sites of 2013 and for good reason. Some new additions to the site include the ability to add specific pins such as deals or recipes, as well as business pages and analytics. While Pinterest is not the best median for every type of business, it is a great way to make sales and get traffic to your site if you have an interesting photo to share. If you build a following on Pinterest then your photos will get more exposure which could very easily lead to more fans and more sales.
Stumbleupon
Last but not least, Stumbleupon is a great social site to pay attention to. While it doesn’t take as much work as the other sites, Stumbleupon can generate a huge amount of traffic for your website with one condition. You have to have interesting, eye catching, and attractive content that people want to read. If not, you’re just going to have a lot of people hit the ‘next’ button instead of reading and potentially following your site. How tos, unique facts and tips, and photos are all great sharing ideas for Stumbleupon.
Want to learn more about our social media management and what is included? Send us a message, or visit our social media marketing page to get more information.
How Custom E-Commerce Web Design Helps Build Sales and Grow Customers
Posted by Rory Martin in Web Design and Development on May 21, 2013
The goal for any successful ecommerce store is usually to stand out from the competition in a way that makes consumers remember them. Unfortunately this is difficult or impossible to achieve with cookie cutter web themes from standard e-commerce platforms. If you want to truly stand out from the crowd you need custom web design that suits your platform, your customers, and your business. If you’re considering hiring a Seattle web designer like Rory Martin to work on your website, here are five of the reasons for you to do so.
- You Stand out from the Crowd – First and foremost, custom web design offers exactly that. Each e-commerce website designed by a Seattle web designer like Rory Martin is unique so that you do not blend in. If you go on a competitors page you will not see similar designs, and you will not see the same theme or platform. If you want, you can also incorporate unique ideas or functions into your website to make it stand out even more.
- Your Website Reflects Your Brand – Custom website design allows you to build the style, theme, and colors of your website based on your brand. This means incorporating the colors from your logo into the site or creating a brandable website that people will remember. Marketing is all about branding and your website is usually one of your biggest online branding assets. By making it memorable and making it about you rather than using random color and design, you can help people to remember you.
- Your Website is SEO Friendly – Did you know that having unique html on the back end of your site can actually benefit your SEO? While it won’t cause you to skyrocket to the top of search if you haven’t been working on optimizing your content and merchandise, it does help you to come up above competitors who still use cookie cutter themes. Offering unique and quality content always benefits your site, and unique web design is part of this.
- You Get What You Need – If you use a theme then you never quite get exactly what you need. You might make a sacrifice here or there on a feature, style, or idea that you had and then never get to see exactly what you wanted. When you choose custom e-commerce web design, you get exactly what you want within the realm of site possibilities. Want a custom contact form that allows people to place wholesale orders based on number, color and style? You can have it. You can also choose to add in instant chat or whatever else you like. Just remember to talk with your web designer before automatically assuming it comes included.
- Your Website is Flexible – Last but not least, custom web design allows you to change, update, and add new things whenever you need them. You don’t have to rely on what you already have because you can always have your web designer work with your site to improve it at any time.
There are plenty more reasons to hire a web designer to build your site from scratch, but by now you probably get the gist of why it can help. Check our Seattle web design services to learn more about how we can help you.
Why You Have to Monitor Your SEO for Long Term Results
Posted by Rory Martin in Search Engine Optimization on May 10, 2013
For many people, SEO is a simple matter of finding out which keywords rank well for their business, setting them up on a blog or website, and then leaving it. Unfortunately, this doesn’t always work so well. Unless there is practically zero competition, quality SEO requires monitoring and detailed analysis in order to determine what works, what doesn’t, and what can be improved. This can be applied to keyword usage, placement, linking, social media strategies, and more.
Monitoring Keywords
Keyword monitoring is the most basic part of SEO but it can also be one of the most tedious. For this reason, most people who have a number of keywords tend to hire an SEO company to do the work for them. Keyword monitoring includes the process of keeping track of each keyword for performance, click-through rate, sales rate, SERPS, and competition. Without these factors, a keyword might induce hundreds of clicks that result in bounced or exiting visitors, or even drop in SERPS ranking and stop performing.
Monitoring your keywords helps you to decide which keywords are your best performers so that you can build campaigns around them. Best of all, this same strategy can be moved over to your PPC campaign because it allows you to use your best keywords in a paid ad campaign to support your SEO.
One of the easiest ways to monitor your keywords is to start by creating list of similar keywords and then grouping them together. As some keywords outperform others, you can move them into another group with fewer keywords. This helps you to keep high performing keywords separate from your non-performers so that you can gradually test and replace everything that isn’t working for your site.
Links
Links are becoming increasingly important in any sort of SEO so monitoring them should be even more important. Monitoring links helps you to recognize quality links that are adding value to the site while helping you to notice and remove links that could potentially harm the site. Monitoring for incoming, outgoing, and internal links are all important and should be included. Link monitoring can unfortunately be a little difficult if you aren’t
Competitor Monitoring
While not exactly the ‘nicest’ thing to do, monitoring your competitors is almost essential for any successful business in a competitive market. By keeping track of what your competition is doing with their SEO, you can keep up and stay ahead so that you come up in search. Competitor monitoring typically involves researching on what type of keywords they use, which backlinks they use, and how they manage their SEO. This helps you to understand why your SEO may or may not be working, and in many cases, even helps you to see exactly what customers and demographic your competitors are aiming for.
In final, monitoring is a key element of SEO because it helps you to stay in control. Whether you do your SEO yourself or have an SEO company handle the work for you, monitoring and analyzing each keyword and strategy should be an important part of your daily or weekly routine.
What Goes into Great Seattle Web Design?
Posted by Rory Martin in Web Design and Development on April 30, 2013
If you’re looking for a Seattle web design company then you probably want a great web design company. But what makes one company better than another? And how do you choose from the literally hundreds or even thousands of available options? You pick the best one right? Unfortunately, it isn’t always easy to tell what’s good and what’s bad about a web designer. However, there are a couple of things you can look out for when choosing your Seattle web designer. Here are a couple of things that goes into great web design.
Portfolio
A web designer is nothing without a great portfolio. The web designer’s portfolio is where you get to see just how they design websites, and their own website is the first place to start. You wouldn’t trust a carpenter with a crooked table in his house, so don’t trust a web designer who doesn’t have a truly fabulous website. You should also check links, browse around different websites made by the Seattle design company, and then decide whether or not they have the style you are looking for.
Suitability
One really major thing to look out for in a web designer’s portfolio is suitability. Is a website really made for a specific business or site? Is it carefully designed to appeal to their demographic and traffic? A really great web designer will pay attention to these details, highlights usability, and often creates content around your services or products rather than forcing you to change your style to match the website. What does this mean? In short, a great web designer creates a user friendly and engaging website that is all about you.
Fast Loading Sites
No one will come back to a site that takes too long to load, no matter how pretty it is. Web designers who make websites too heavy or don’t create them to load quickly enough are definitely missing out on point of the game. Statistics show that 30% of users will simply leave a page if it hasn’t loaded in 5 seconds, so you have to be under that load time.
Attention to Detail
Attention to detail shows in every aspect of a website, so you need a web designer who pays attention. From brand colors to minute points of detail such as lines and spaces, detail can make a huge difference to the look and feel of your site. What you want is perfection, so make sure you have a designer who aims for the same.
Clarity
What is clarity in website design? A clear and easy to read website can make all of the difference to your click through’s, sales, and bounce rate. For example, if your website is cluttered, too busy, or makes it difficult to locate items, then your visitors won’t be doing anything. You want your Seattle web designer to work on creating a website that is clear, easy to use, and easy to explain. Modern web design is all about wide open spaces, easy to find items, and beautiful design, your web designer should practice the same.
There are plenty of things to look for in a web designer, whether they are located in Seattle, or anywhere else on the globe. The most important thing is that the designer offer quality web design with good skills, a clear grasp of design elements, attention to detail, and attention to you and your demographic.
To learn more, visit our services page.
How Fan Only Content Can Grow Your Facebook Page
Posted by Rory Martin in Social Media Marketing, Social Networking on April 26, 2013
If you’re like most businesses, expanding your Facebook page can benefit your business. Studies show that as much as 30% or more of sales could come from your social sites if you are active, but only if you have a large fan base. Fan only content or reveal pages can help you to expand your fan base and reach so that more people see your posts, more people get your content, and you make more sales. What is fan only content? It’s actually just a tab or page on your Facebook page that is only accessible to fans of the page. Before we talk about how to set up fan only content, let’s talk about how it can benefit your business.
Utilizing Fan Only Content to Expand Your Facebook Likes
The first method of using fan only content for your Facebook page is to use it to increase likes. You can do this using a promotion or special discount, and even a giveaway. All you have to do is advertise it, create a sharable poster, and then put the content on a page that can only be viewed by your fans.
You probably know that it is against the Facebook terms of service to issue promotions or giveaways in exchange for likes and shares. Using fan only content allows you to induce shares and likes with giveaways, free stuff, and coupon codes without breaking these terms of service. Fans still like you to get the goodies, and your Facebook page is safe. This is because with a reveal page they are voluntarily liking your page for the free stuff, and you aren’t breaking any rules because you aren’t asking for a like, simply saying ‘this content is for fans only’.
Targeting Your Campaigns
Once you’re ready to set up fan only content, you have to decide on a strategy and targeting method. Not every strategy is equally as effective, so you should consider your options. Probably one of the best methods is to offer a 25% discount to fans, although current fans are likely to take advantage of this as well. Social media studies show that 25-30% of Facebook users are willing to like a page for a 25% discount to a product or service they need, so this is a great way to bring in actual paying customers. Giveaways are also effective, but studies show that the fans brought in are less qualitative because they just want free stuff and aren’t likely to spend any money. On the other hand, if you would like to expand your fan base quickly so that you have more numbers in your likes, a giveaway might be a great option.
How to Set up Fan Only Content on Your Facebook Page
If you have some idea of what you want to do then you can go about setting up fan only content on your Facebook page. First, you´ll need a static HTML page, you can check out a good app for it here. Essentially static HTML adds an iFrame to your page which if you don´t know what that is, it´s an externally hosted web page. There are a couple of options you can use from the app but in this case, you want to use the ´HTML´ app. You will want to fill in the information with whatever coupon or discount code you might have, and then click ´fangate´ and enable it. You should type in something under the fangate which is what people will see before they like your page.
You can also upload images, insert video via HTML, and more. Usually the more enticing the fangate text, the more likes you will get out of it.
Setting up fan only content or fangate reveal pages is very easy. You can install an app in less than a minute and easily get your content set up. From there, all you have to do is drive traffic towards your coupon or giveaway to start increasing your Facebook likes.
10 Things You Might Not Think of When Designing Your Website
Posted by Rory Martin in Web Design and Development on April 18, 2013
Whether you’re designing your website on your own or paying someone else to do it, it’s always possible to forget about some of the smaller things that can help your website. Unfortunately, a lot of people miss these and then somehow never get around to having their web designer put them in. So what do you need to know while designing your website? Read these tips and then make sure your Seattle web design company or team knows exactly what you want.
Clean Design
While it is okay to include bells and whistles in your website design, studies show that a clean and even minimalistic design will have better results. You obviously do not want your website looking like its old, but you don’t want it looking cluttered either. Consider aiming to have at least 30% of each page occupied by blank space. This space can be utilized to make the area look bigger, easier to read, and less cluttered.
Integrated SEO
SEO is one of the most popular marketing mediums of the last 20 years, but most people don’t start to integrate it until they start to work on text. Did you know that you can utilize HTML tweaks to make sure your SEO is good to go from the start? By utilizing canonical links, externalizing JS and CSS file sheets, and including microdata and meta descriptions as necessary, you can increase the HTML SEO for your site. Don’t know what any of this means? Ask your Seattle web designer.
Clear Branding
Your website is an extension of your brand so make sure its present. Your brand colors, logo, personal style, and tone all make up part of your branding so ensure that each of these elements are utilized on page. Websites with clear branding come off as more authoritative, more business centric, and create a better impression than those with no branding.
Search Bar Integrated Above the Fold
The fold is where your site cuts off on a computer screen and it does make some difference to your ads, your search, and your impressions. Below the fold ads get much lower impressions than those above it, and the same things goes for your search bar. If users do not see search when they immediately go onto the page, they might not think you have one. Good places for your search bare include above the header, in your menu bar, and just below your header.
Sitemap
A sitemap tells search engine bots where to go on your site so you should make sure you have one up as soon as your site goes up. You can always edit the file later, and they usually only take a minute or two to make.
Multiple Browser & OS Compatibility
Whether you live on Google Chrome or on your Blackberry, you have to make sure your website is compatible across all browsers and all popular operating systems. Considering a mobile optimized site, ensuring that your colors remain the same across browsers, and using a font that is supported by a wide variety of browsers and devices is your best bet for ensuring compatibility.
Web Optimized Images
Did you know that a large image can slow down the load speed of your site? Setting all of your images to 72dpi will ensure that your images are web optimized, and will load more quickly. The size of the image can be large or small, but make sure it isn’t too big, or your site will suffer because of it.
Integrated Statistics and Analytics
Want to know who’s on your site, how they are getting there, and what they looked up to find you? Analytics are your best bet for finding any of this information so make sure you have something installed. Google analytics is the most popular option although there are many more free and paid options. What are the benefits of installing your analytics code from the start? You can use it to do comprehensive A/B testing to find what works and what doesn’t on your site.
Consistency
What does consistency have to do with web design? Actually a lot! You want your website to look the same on every page because this has been proven to have a better effect on first impression for a visitor. Consistency looks professional so make sure you utilize it across your website.
Contact Information
Did you know that many websites actually do not include contact information? If you’re selling a product or service, you need to have at least an email and name associated with your website. You can also consider including a mailing address and phone number, although not everyone should include the address. Contact information shows visitors that you are trustworthy and that the site is operated by a real human being.
If your Seattle web designer is not using all of these items in your design, you should definitely think about having them start.
How A/B Testing Can Help You Improve Your Online Sales
Posted by Rory Martin in Search Engine Marketing, Search Engine Optimization, Social Media Marketing on April 11, 2013
Most businesses can benefit from A/B testing. Whether for social, SEO, or even your web design, AB testing can help you to figure out what works and what doesn’t so that you can improve on what you have. Improving means making more sales, converting more traffic, and in some cases, even getting more traffic. So what is A/B testing and how does it work?
What is AB Testing?
A/B testing or split testing is the process of experimenting with web, social, and marketing content until you achieve the best results. Usually A/B testing uses direct comparisons so for example, two things would be launched at one time and their performance compared. A good example would be in marketing ads, you can launch one ad with a blue background and one with a red background, A/B testing is the process of seeing which gets more clicks. Most A/B testing introduces small changes to previous designs and then directly compares results. You can repeat this process with landing pages, social sites, shares, website color, ads, SEO tactics, and more.
As you can probably guess, A/B testing is an excellent way to improve things because you can make small changes and launch them together so that you can see which works better without hurting your sales by trying something drastically new. Ready to try it out?
Utilizing A/B Testing
The first thing you need is a marketing program, SEO program, or web page you would like to improve. Let’s say you would like to increase your social related purchases. In this case you would simply try different types of posts, measure them against each other, and see which get the most hits, click-through’s and impressions. So post 1. Could be “Check out our fan only sale, now through Saturday’ with a link. Post 2. Could be a photo with ‘Fan only Coupon, get your 25% discount’. While you would obviously have to post these on different days, and maybe even different weeks, you could easily see which option incited more sales.
A/B testing for SEO and website conversions is a little harder, but it does use the same basic idea. You change one small thing and see how it performs against something else. So for example, you could create two different landing pages, each with different text, different colors, and a different call to action, and see how they perform against each other. A smaller change would be to make only the call to action different to see how one tiny part compares.
This form of testing is most commonly used in ads where it is very easy to utilize, but A/B can be used in almost anything. From social posts and tweets to web pages and SEO, you can utilize A/B testing to examine, test, and improve your online sales. In fact, even changing up your descriptions and the photos on any products or services you might have can be considered A/B testing
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