Posts Tagged how to use facebook
How to Opt Out of Facebook’s Email Program
Posted by Rory Martin in Social Networking on June 25, 2012
Logging into our Facebook this morning, we realized our email address had been changed to the new Facebook default address – an email@facebook.com account. We realize that many FB users probably don’t utilize Facebook’s messaging system. This is especially true, since as one Forbes writer put it: “social network’s screwy messaging system … auto-sorts your email for you, putting emails from ‘strangers’ in a shadow inbox that’s easy to miss.”
Whether you opted for an @facebook.com email address or not, you now have an email address with Facebook. Facebook has stated that they’ve done this to make their branding (including email addresses) consistent sitewide. Don’t fret, though – it’s easy to opt out. They’ve also added a setting that lets people decide which addresses they want to show on their timelines.
How to Opt Out of Facebook’s email addresses.
Go to your Timeline and click “about”, under your contact info. Scroll down to “Contact Info” and hit edit. For the email addresses you want visible, switch the crossed out circle symbols to a full circle. For the email addreses you DON’T want shown, including the @facebook.com address, switch the setting from a full circle (“Shown on Timeline”) to the crossed out circle (“Hidden from Timeline”). Click save, and you’re ready to go!
As Gizmodo notes, “This is also a good opportunity to check your privacy settings and make sure your various inboxes are visible only to friendlies.”
What do you think about this change? Was it necessary? Do you wish Facebook had left your email alone? Tell us below, in the comments.
Make an Impact on Facebook
Posted by Rory Martin in Social Media Marketing, Social Networking on June 15, 2011
One of our focuses at Rorymartin.com is helping customers create and execute their social media campaigns. An effective social media campaign should be married with your marketing campaign, and should use a wide variety of social media tools – including Facebook. Facebook is one of the most useful social media marketing tools out today; yet many businesses don’t quite know how to implement Facebook into their social media strategy. One key point to Facebook as a social media tool for business is building interactions.
Initially, Facebook didn’t offer pages, and so businesses created profiles as a way to reach out to users, especially since messaging users has continued to remain a feature reserved for profiles. Yet, one of the most common mistakes businesses make on Facebook is creating a profile instead of a Facebook fan page. What these businesses may not know, is that profiles have not been as visible and don’t necessarily get the visits that pages do. While Facebook updates may seem like a way to alert fans to events and news – showing up like messages in users’ inboxes – a very small percentage of updates are actually visible to fans, because of an algorithm called EdgeRank.
EdgeRank gives every post a quality score – measuring the number of comments, likes, and shares per post against the number of fans a page has. Businesses who want to be seen need to build up their EdgeRank, by making their posts interaction friendly – which means businesses need to spend more time building community with their fans. Fans don’t interact with self-promotion nearly as much as they interact with conversation. Your page needs to have a conversational, community feel – a give and take that makes your brand appealing to your fans and their friends. To really optimize your Facebook experience, mix up the types of posts to include blogs, videos and engaging questions.
Building the interactions your Facebook page is just one part of a good social media strategy. Seattle Social Media Marketing company, Rorymartin.com focuses on helping our customers build their EdgeRank. This helps our clients educate their markets and build brand awareness while winning and retaining customers with engaging and impactful websites and web marketing. We offer a comprehensive set of services from website design and web development to search engine optimization and search engine marketing and social media marketing.
Facebook Top 10 Rules – RoryMartin.com Social Media Marketing
Posted by Rory Martin in Social Networking on August 13, 2009
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, we like to keep you informed and up to date on what people are saying about Social Media tools like Facebook.
Below are some goods we feel you should know about:
If you are an Entrepreneur, or a business professional, you may want to consider these 10 notes below as they will make a difference in what you do on facebook.
1) The Rule of Visibility on Facebook.
You MUST be visible on facebook of you are going to get your message out. You must spend time on facebook and get to know people. You must put yourself together a “facebook blueprint” and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the ‘Visibility Zone” on facebook, and on the radar as far as people on facebook. Be SEEN and be THERE on a daily basis.
2) The Rule of the Powerful Facebook Profile.
Why would people want to get to know you? One of the first things they check out is your facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?
Powerful facebook profiles are NOT based on what is said in your profile- but what it DOES.
Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.
3) The Rule of the Facebook WALL.
You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don’t stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook. Use it often and wisely.
4) The Rule of Your Facebook Network.
You are part of a local facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?
Click on “settings” and then click on “network.” You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.
5) The Rule of the Facebook Notifications.
This is an overlooked and rarely talked about utility. Notifications are part of your “facebook email system.” Go to “email” at the top of your Facebook profile page, and then click on “notifications.”This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on facebook. The notifications are GOLD and is a prospecting Vault of Leads. make sure you stay CONNECTED to them.
6) The Rule of Facebook Link Love.
The Link application on Facebookis a HOT commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people’s LINK and givem some LOVE. Do NOT just send out your own links. Let others do that. Find interesting links of others and send them out.
WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people’s links on facebook, they will start sending out YOUR links. Been there done that.
7) The Rule of Facebook Groups.
Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. REACH.Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group — then on a profile page.
Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest.
8) The Rule of Facebook Events.
Attend events. Attend Events. and then attend MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 facebookevents every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under “Upcoming“-these are the events that are upcoming. One unique twist. You have birthdays under the “upcoming” tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT–always leave a RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.
Event UP! This will do you wll on facebook. Put the term “events” in the search box, and it will find every event that is going on in your network of friends- a GOLD MINE of new possibilties of business. Become a master of events!
9) The Rule of Facebook Multimedia- Videos and Photos.
People LOVE photos and videos. They are the most looked at and watched pages on facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the facebook news feed, but also will allow you to “tag” others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Not isn’t THAT cool? It is called EXPOSURE!
10) The Rule of the Facebook NEWS FEED.
This is the big kahuna of Exposure on facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the “featured” part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on facebook.
Yes, you need to establish relationships, and build community. But if you are going to MARKET on facebook-then you need to at least get a guideline of what and how to do it. The 10 Social Media Rules of Facebook hopefully gave you some idea in your social media marketing
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