Posts Tagged create social media strategy
Create a Long-Lasting Social Media Strategy on Facebook
Posted by Rory Martin in Social Networking on July 6, 2012
RoryMartin.com team is here to help businesses succeed in the world of social media, social networking, and web marketing; we’ve got a few questions you should ask yourself to help your business create a long-lasting social media strategy using Facebook.
Is Facebook really where your business needs to be?
This is a question that many businesses never asked themselves, in their hurry to jump on the social media bandwagon with everyone else. There are many, many businesses on Facebook with abandoned profiles, who decided that they should be where everyone else, but then didn’t immediately receive the influx of positive feedback which they were hoping for. Is Facebook really the right platform for your business? Or is it that your business isn’t making the best use of Facebook?
Is my target demographic on Facebook?
Sure, Facebook has over 900 million active users on a monthly basis, so statically speaking, there must be some people using Facebook who are interested in what you’re saying – but how many of these users are your targets compared to how much time you spend creating the perfect Page? Once you’ve ascertained whether your target market use Facebook, and how much, then you need to ask…
When does my potential audience use Facebook?
Thanks to EdgeRank, it’s likely that only 17% of people who have Liked your Page are actually seeing your updates in their timeline. This percentage drops after every update which doesn’t receive Likes or Shares. If even less people see them to begin with, there are going to be even less interactions. You could be crafting the perfect update but if you post at 9am when your audience is mostly active after 7pm, then that’s an incredible amount of traffic which you’re immediately missing out on. In order to create that perfect update though, you need to ask…
Why does my target market use Facebook?
Do women over the age of 50 use Facebook to follow businesses? Are they active on company Pages? Or are they just staying in touch with their grandchildren and cooing over family photos? You need to find out why and how your potential audience uses Facebook – and harness that knowledge to work for you. Do they prefer to share interesting links to content, or Like images of animals skateboarding? Would they rather help you come up with a punchline to a joke, or enter a competition to win vouchers for a family day out? Once you know how they are using Facebook, you can create targeted content, dedicated to engaging your prospective market.
Finally, you need to ask…
What do I want my audience to do on Facebook?
It’s easy to forget that a Like doesn’t equal an opt-in. People who Like a page are not a captive audience, on the edge of their seats waiting for the next update from your company. Using the data from the answers to the above questions, you can create targeted updates and start tracking that data. This can show you the progress towards your goals – what you actually want to achieve with all this Facebook activity – and help you work towards measurable ROI in terms of customer satisfaction, customer acquisition and brand integrity.
When you have answered all of these questions, then you can start to build a long-lasting strategy on Facebook. Not sure where to start? Email RoryMartin.com today for a social media consultation, or to speak with one of our web experts.
Dos and Don’ts of Social Networking
Posted by Rory Martin in Social Networking on July 3, 2012
For a good social media strategy, there’s no make-or-break way to be truly successful. However, being successful at this type of social networking requires a little finesse (and a lot of patience). We’ve got some tips for both companies who are just finding their niche, and established businesses who want to see more ROI from their networking efforts.
Do Give Your Brand a Personality
People, especially on social media, like to connect with people. Come up with a persona for your business, and stick with it. Followers and friends then know what to expect from your feed, and feel more like their connecting with some*one* rather than some*thing*.
The bonus is that having a personality – and a personable networking account – builds trust and authenticity. Trust and authenticity are 2 of the cornerstones of any great social campaign.
Don’t Go Straight For the Hard Sell
Would you ever start a conversation at a networking event with “Hi, have you bought our product yet?” No? Then don’t do it online either. People like to be introduced to a company on social media networking sites before they trust or value them enough to connect.
This also draws us towards our next point – users don’t respond as well to self-promotional talk, as they do to conversation.
Do Start Conversations
You want more information about your client base; people love to talk about themselves. Ask a few questions about contentious, but relevant, topics, and soon you’ll have a full-scale debate on your feed. As a bonus: people will feel more warmly towards your brand, because you actually care what they think.
This is also a great time to show off your customer service skills by engaging and responding in a professional, friendly, and timely way.
Don’t Be Boring
Have you ever been stuck at a cocktail party with the self-absorbed bore who won’t stop going on about their own personal woes? It’s not fun for anyone. Provide value with your feed – link to interesting, informative and relevant content which your followers will value – and even share!
Don’t Use a ‘Comedy’ Photo
While it might be tempting to portray your company’s sense of fun with a photo of Dave in a cardboard crown, remember that people want to believe that you are capable of handling their complaints, inquiries and orders in a professional manner. Unless you are an actual clown, just the company logo or a serious head and shoulders shot will do.
Of course, being too stern in photos can also have repercussions. You want to seem approachable, as well as professional.
Do Have Fun
People turn to social media to enjoy themselves, so go ahead and link to that skateboard otter story for a little light relief. Extra points if you can find something life-affirming or giggle-worthy which is relevant to your marketing pitch.
Still not sure how to make friends and influence people using social networking sites? Get in touch with our Seattle social networking experts today, to improve your business connections.
Are Your Social Media Efforts Under-performing?
Posted by Rory Martin in Social Media Marketing on May 30, 2012
Something which marketors and businesses often forget about social media, and fail to incorporate into their social media strategies, is that social media marketing is not advertising. With traditional advertising, a business rents a space which is already in view of a potential audience – the side of a bus, a billboard, popular television channels – and are assured that their product will be viewed by hundreds of millions, daily.
When it comes to social media, the audience is out there, and the business must draw them in. Simply having a Twitter account or a Facebook page is not enough, your potential audience must know you’re there, and also, they have to want to come and see what you’re saying. Even then, social media marketing is a two-step process.
Once you have gathered an audience, you need to earn their trust. Social media is social! People use it to chat with their friends and keep up with celebrities daily doings. They aren’t necessarily there to be sold to.
This is where content marketing comes in. In the ideal world of online marketing, the Venn diagram of content marketing and social media marketing would overlap each other completely. Businesses need to offer their online audience something interesting to keep them engaged, and this doesn’t always have to be discount codes.
At RoryMartin.com, we know the difference, and we use content marketing as part of our social media strategy to draw in an engaged and relevant audience for your business and product – the kind of audience more likely to convert into customers, and satisfied ones at that.
Improve Your Social Media Strategy – Expert Advice
Posted by Rory Martin in Social Media Marketing on May 14, 2012
How many social media platforms are you on, as a company? At the very least, we expect companies to be on Facebook, Twitter and LinkedIn. How do you use these platforms? This question might be a little trickier to answer. There is a lot of information on the internet about how companies and brands should be marketing themselves using social media strategy, which can lead to information overload and a desire to never tweet again. However, we at RoryMartin.com have been doing some research and have discovered key Social Media Takeaways from top social media experts which will work to improve your social media marketing strategy.
It’s not about creating accounts, It’s what you do with them – Krista Neher
You might have a wide social media presence, and be visible on every platform a social media consultant can name, but what are you doing once you’re there? You can do so much more than tweet and post company information. Use Twitter to respond to customer queries and complaints, and Facebook to promote sales and offers. Don’t just be visible, be personable.
Life is not about being liked it’s about being effective – Chase McMichael
Are your social media strategies geared more towards getting people to click that ‘Like’ button, or to share and recommend your carefully created content with their friends and family? Some companies chase after the elusive ‘Like’ at the risk of losing their brand message. Stay true to the essence of your company, and see real client engagement with your social media.
Twitter Golden rule – Give before you get – Hollis Thomases
In these times when everyone and every business has a Twitter account, people are becoming ever more aware of when they are being treated like a walking wallet. Provide followers with value on Twitter and they will want to share their experience of your product or service with their own followers.
What can be found, can be optimized – Bob Tripathi
Whatever medium you’re sharing content through can be picked up by search engines. Make sure to use the right keywords, tags and phrases, so that the people who go searching will find you. And remember to link back to your website!
We hope you found these tidbits of advice as useful as we did at RoryMartin.com where we are always on top of the latest news in social media marketing; all the better to pass our expert knowledge onto you.
Pinterest for Your Business
Posted by Rory Martin in Social Networking on March 6, 2012
The new rage in the social media sphere is Pinterest – an online scrapbook where users can pin and share images in an easily customized way. Users create boards inspired by their favorite topics or brands; using a “pin it” button from their toolbar, they can instantly share their inspirations to their network of friends. Within moments, other users can pin that image to their board, creating a social network of image sharing and inter-linking. Some of the best candidates for Pinterest’s vast network of sharing include wedding planners, digital designers, foodies, fashion lovers and interior decorators.
Why is this good for a business? Members use images from the web – and those images are often linked to the websites where the images originated. But it’s not just all pretty photos – California restaurant chain Tender Greens uses Pinterest to showcase images of chefs at work, and the ways in which they plate catered foods. Another example – retailers like Raymour & Flanigan or West Elm can show off catalogue shots featuring their designs, and users can talk back by showing those retailers inspirational images for their living spaces. This gives businesses a chance to have a two-way visual dialogue with their customers. Some businesses using Pinterest – such as Wedding Republic – have seen a 75% increase in traffic through Pinterest.
Users say they love Pinterest because it’s like getting magazines delivered straight to your desk, without adding clutter or cost.
How do you use Pinterest to promote your business?
Spend the time using the platform. Like any social media site, you will not see results unless you can put in the time. It takes constant interaction on any platform to keep your brand relevant. Also build relationships with “Pinners” who have quality boards, and who post quality images. Influencers who have a solid relationship with a brand are more likely to talk about that brand.
Keep it simple – cluttered boards are a surefire tactic to keep “Pinners” from NOT clicking on your page. Mimic Pinterest’s uncluttered design, but be sure to include ONE link back to your site through each pinned photo. Also, make sure your business is a good match for Pinterest. If you sell pianos, make sure you can provide aesthetically pleasing imagery to “Pinners” who will use your images. If you sell power sanders? It will probably be difficult to see a return on your time investment using Pinterest. And remember – don’t just promote yourself. Social networking is about sharing a vast array of ideas. Pinterest users are savvy when it comes to spotting boards that are too-self serving. This means you must interact more than just promoting your own products.
If in doubt, try out a daily theme! Come up with a theme or slogan and build themed boards around that, using at least 1 product from your homepage. Be selective, be inspiring, and be creative.
Read the Terms and Conditions – Pinterest is based on pinning images, but make sure the images you’re adding are your own. There could be ramifications to pinning copyright images.
And above all, remember to interact – Pinterest is built on a concept of networking, and networks all depend on connection. Ensure you take a little time to build that connection with other Pinterest users.
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At RoryMartin.com, we are focused on creating and executing effective social media campaigns for our amazing customers. We offer a full set of services; whether you need website design and web development, search engine optimization, or social media marketing. From entrepreneurs to established businesses, we do the work so you don’t have to – making social media simple.
Making the Best Use of Edge Rank
Posted by Rory Martin in Social Media Marketing on December 14, 2011
A while back we wrote an article on making an impact on Facebook through your business Facebook page. We wrote:
While Facebook updates may seem like a way to alert fans to events and news – showing up like messages in users’ in-boxes – a very small percentage of updates are actually visible to fans, because of an algorithm called EdgeRank.
EdgeRank gives every post a quality score – measuring the number of comments, likes, and shares per post against the number of fans a page has. Businesses who want to be seen need to build up their EdgeRank, by making their posts interaction friendly – which means businesses need to spend more time building community with their fans.
If you can succeed at building your EdgeRank, your business has a higher chance of increasing your brand recognition and therefore, your revenue. If you’re like most businesses, this means that EdgeRank should probably play a larger role in your marketing efforts.
As a Seattle Social Media Marketing company, Rorymartin.com focuses on helping our customers build their EdgeRank. Our clients are better equipped to educate their target audience and build brand awareness. Our clients are able to win and retain customers with engaging and impactful websites and web marketing.
So how is EdgeRank calculated, and what do you need to do to improve yours?
Every post (status updates, polls, photos, etc) is an “object” and objects all have edges – therefore each of your posts has “edge”. Every single EdgeRank score depends on individual Facebook users’ post consumption. The EdgeRank Algorithm was designed to show individual users more of what they “like” to see in their news feed. The higher the EdgeRank of your particular post, the more likely it will appear across your users’ feeds.
The algorithm looks like this:
So what does this algorithm mean?
Social Media Affinity is the relationship between your business and your target audience, based on frequency of contact, logins, likes, post responses, shares etc. If a user has interacted with your business Facebook page in the past, the user has an affinity for your brand. The only way you can build affinity is to create engaging post content that will entice your target audience to come to your page to interact.
Weight is based on how many clicks a post receives against each major Facebook metric (clicks per like, clicks per comment, clicks per impression). For example, just getting a bunch of users to click “like” won’t cut it – unless you have millions of them each day. What you really need are comments, since comments have 4 times the weight of “likes”. How do you create comments? Comment generation is done in much the same way as building affinity – create engaging content.
Time Decay is KEY. Think back to your Facebook timeline. How many times does that page change in an hour? In a minute? In 10 seconds? EdgeRank changes the time-decay factor based on how frequently users log into Facebook – so if your users are used to checking Facebook several times a day, your post may disappear more quickly based on this time decay-factor. EdgeRank Checker explains,
“With the new hybrid news feed comes more objects in the feed, as Top Stories happen at a faster rate than previously. Facebook most likely increased the speed at which objects time decay. It seems that this has created a more “honed in” EdgeRank effect. Meaning, EdgeRank is creating Top Stories for users who are more likely to engage and dropping less engaging objects into Recent Stories.”
How do you overcome time-decay? Post when your target audience is ready to engage. This means doing a little research on your target audience. Know when they’re online and what they’re talking about.
Other tips: Treat each “like” as a potential brand ambassador and make it worth their while to be on your page. Offer exclusive fans-only content. Use calls to action – for example “Like this status if you agree!”
Well this all sounds pretty difficult, doesn’t it? That’s where Rorymartin.com comes in. We’re focused helping our customers create and execute their social media campaigns. We offer a comprehensive set of services from website design and web development to search engine optimization and search engine marketing and social media marketing. From entrepreneurs to established businesses, we do the work so you don’t have to – making social media simple.
Twitter and Facebook Build Customer Loyalty
Posted by Rory Martin in Social Media Marketing, Social Networking on October 24, 2011
As a company that specializes in Seattle Search Engine Optimization and Social Media Marketing, the RoryMartin.com team likes to keep you informed about new studies regarding social media. A recent study, generated by Chadwick Martin Bailey, states that Twitter users who follow brands on Twitter are more likely to buy from and recommend that brand. The group also produced a previous study correlating Facebook users’ purchases with the brands they “like” on Facebook.
This is good news for businesses who are using social media networks to improve their marketing efforts, especially because Twitter and Facebook users are some of the most frequent internet users in general. The study showed just how Twitter users were interacting with brands, reporting that 84% of Twitter users who follow brands do actually read brand tweets, making Twitter an effective form of presenting your company and products. Even better, approximately 1/4 of users who follow brands on Twitter do tweet about the brand. 1 out of every 4 users in your Twitter audience are likely to be talking about your brand right now.
Twitter is proving itself a very useful forum for customer loyalty. It’s important to know your audience and to make sure you’re tweeting authentic content, though. 67% of users expect unique content from the brands they follow. In the decision to follow brands on Twitter, customers cite exclusivity and promotions as some of the top reasons they follow brands. Here are the top five reasons users follow brands:
- 64%: I am a customer of the company
- 61%: To be the first to know information about the brand
- 48%: To receive discounts and promotions
- 36%: To gain access to exclusive content
- 28%: To receive content/information to retweet and share with others
If your business is not using Twitter right now, you are missing out on a very valuable marketing method. The report shows that businesses shoud be tweeting to their customers as a means of building brand loyalty. Don’t know where to start? At RoryMartin.com, we help businesses customize their social media marketing plans, provide customized facebook pages, overall website overhauls, web design, and perfectly timed tweets.
We can help you build a Social Media Strategy that reflects your unique brand and meets your business goals. From a one-time site analysis to full search engine optimization strategy and execution, RoryMartin.com makes social media simple.
Why Should I Customize my Facebook Business Page?
Posted by Rory Martin in Social Media Marketing, Web Design and Development on October 10, 2011
With the popularity of Facebook fan pages and the releases of new timelines, it’s becoming increasingly important for businesses to implement a customized Facebook page for your business. Since the new Facebook Timeline feature shows your posts to your fans and your fans friends, in a ticker at the top right-hand side of the page. Your posts now reach a much wider audience – and you need to stand out from the crowd.
Offering interesting updates with a well-designed Facebook Page is often the deciding factor in whether or not your fans will choose to interact or share your page with their friends. Building interaction with your fans is an important factor – you need to have relevant information that isn’t always self-promotional. However, we like to stress the importance of having a well designed Facebook page, that offers incentives for prospective fans to click “like”.
Do you "like" the RoryMartin.com reveal tab?
Consider this: The first thing users see is your business’s wall – and while that may have relevant information, it may lack the branding your company needs to make an impact. We’re finding that businesses are increasingly aware of the visual impact their Facebook page has, and trends point to the increased use of “splash pages” or reveal tabs for facebook pages. It’s the equivalent of having an active ad built directly into your page that’s clickable. You can set these Facebook reveal tabs to be clickabe so that users can click to like, which would reveal discounts, for example.
When it comes to the internet, looks are everything. The design is as important as the implementation. Having a well-designed landing tab will help you stand out from the crowd. Keep it simple, and neat. Don’t go overboard with apps. Be consistent with your branding, and display different pages for fans and non-fans. You can even engage your current fans to take another action via links or reveal tabs. RoryMartin.com builds these welcome tabs and customizes facebook pages for a variety of clients.
And while you’re customizing your Facebook fanpage, it’s a good idea to consider implementing a custom URL. If you have 25 or more fans, implementing a custom URL on your facebook page will increase your search engine rankings and will be easier to promote. Consider your custom URL another step towards branding your business.
Here are a few simple ideas for implementing customizations on your Facebook Page
- Display the services or products you offer
- Be sure to include a specific call to action, along with a link so your fans can actively participate
- Host a contest
- Make sure to post about your blog, and share your blog posts with fans
- Let people know who you are and what you’re about
- If you do any charity work or special events, make sure to share those
- Give fans a reason to like your page by using reveal tabs, or by letting users know what to look forward to
- For your fans, let them know how they can contribute
- Share your twitter posts
Now, more than ever, it’s increasingly important to make sure your social network business profiles are integrated into your marketing and branding. If you’re not sure how to implement social media into your marketing strategy, come see us at www.rorymartin.com.
Building a Better Keyword Strategy
Posted by Rory Martin in Search Engine Optimization on August 22, 2011
We were reading SEOmoz’s 6 Keyword Research Mistakes post this morning, and since we love visual cues when it comes to Search Engine Optimization, we thought we should show off this Keyword Matrix from Skyrocket.
SEOmoz identifies the keyword categories in their post:
- Question marks – these are keywords in areas where growth is likely but at present you’re not getting the performance you’d expect. These are very often untapped keyword opportunities and you should plan how you are going to improve performance on these kinds of keywords.
- Stars – high-performance keywords and loads of room for growth – find ways to capitalise on growth. My advice is to focus your resources of gaining results in these areas for maximum ROI in a short period of time.
- Dogs – the poor performing keywords with little or no chance of growth – bin these in favour of other keywords, reallocate any resources to other areas.
- Cash cows – the high performing keywords that show little opportunity for growth – look for ways to enhance and maintain performance whilst identifying patterns and translating this learning to other areas or verticals
We found this little matrix helpful in determining which keywords to optimize, pairing it with Google’s Keyword Research tool. For more on how to generate great keywords, check out our post on choosing better keywords. Keywords play a large role in search engine optimization, and are a key factor in social media marketing. Having the right combination of keywords will generate hits, increase traffic and drive sales.
As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, RoryMartin.com can help you build a Social Media Strategy that reflects your unique brand and meets your business goals. From a one-time site analysis to full search engine optimization strategy and execution, RoryMartin.com can help match your keywords to your SEO needs
Forbes: 10 Social Media Mistakes
Posted by Rory Martin in Social Media Marketing, Social Networking on August 5, 2011
We found an article on Forbes this morning listing 10 social media mistakes businesses commonly make. They range from not addressing negative feedback, to skimping on social media time, to not measuring your return on investment. Forbes tells you what to do, and at RoryMartin.com, we tell you how to do it:
Mistake No. 1: Not Having a Plan
Sit down with your marketing guru and map out where you want to be with your social media campaign and what you want it to do for you. Be realistic about what you can achieve in 1 month, 3 months, 6 months, 1 year, 3 years. Figure out how you’re going to do it and who’s going to administrate your accounts. Map out your monthly social media calendar and estimate how much time you need to spend on each piece of the puzzle. Great planning produces great results.
At RoryMartin, we create customized social media calendars for each of our clients, making sure we match our marketing recommendations with your marketing plan.
Mistake No. 2: Too Much Too Soon
You don’t have to do everything all at once. Your plan (above) should work in waves. That way, you have ample time to put into each step of your plan and nothing is missed. If you follow your social media calendar you should avoid that overwhelmed feeling of trying to do it all. Keep it simple, and only build when you’re ready to take on a new challenge.
If you don’t have the time to keep up with your social media accounts, consider hiring a company like RoryMartin.com, a search engine optimization, web design and web development, social networking, and social media marketing firm.
Mistake No. 3: Not Measuring Your Success and Return on Investment
You need to know if what you’re doing is producing results, right? Get Google Analytics and become familiar with that tool. Check out Google Webmaster tools (and yes, the two are very different). Create Google alerts, email alerts and Twitter alerts to find out when, where and how your company is being talked about. Analyze which avenues work the best and build on them, which will help you cut out the unnecessary steps in your social media plan.
RoryMartin.com specializes in helping businesses create social media strategies with the analytics and reports that help you see the effects of a good social media strategy.
Mistake No. 4: Underutilizing Social Platforms for Branding
Make sure you fill out every available field you can on those social media accounts. It’s like talking about your company or touting your elevator pitch. The more complete your profiles are, the more accessible your business becomes and the more transparency and brand value those sites have. Won an award? Manta asks for those kind of stats, and that can be the reference your brand needs to pick up that high profile account. Got a blog that offers industry insights? Put that into your LinkedIn profile, to make sure other professionals in your industry know about your blog and have the chance to stay up to date. Make sure your Twitter account is linked to that blog, and to your LinkedIn, and to your Facebook. Leave no stone unturned.
Mistake No. 5: Promoting Without Listening or Engaging
We’ve talked about social media engagement, here on the RoryMartin blog. Social media is a communicative tool. As with any form of communication the best thing you can do is listen. Listen to your audience, your competitors, and people you want to work with. Listen, or look for conversations that you want to be a part of. Listen to, and watch social media influencers and keep track of ways that you can contribute to become an authority.
Be a part of the conversation – the HUMAN conversation. Creating relationships in the social media world is important to creating trust between your brand and the world. Develop a deeply human relationship with your audience, and your audience will reward that relationship.
Figure out why your customers would want to befriend you in their social media networks. They want to know “what’s in it for me?” And you need to be able to answer that question. At RoryMartin.com, we can help you answer these questions and show you how to engage your social media customers.
Mistake No. 6: Not Addressing Negative Comments or Feedback
Instead of responding with ire, or just ignoring this conversation completely, ask those negative commenters what you can do to “make better”. Customer service is all about finding better ways to communicate and better serve your customers. Look at those avenues of social media as creative ways to give better customer service. Start a dialogue with your unhappy customers, and they’ll be a lot less unhappy.
Mistake No. 7: Not Claiming Existing Profiles
Your business is most likely listed in several places you didn’t know about. And the info on those sites may be old, outdated, incorrect or incomplete. The strategy here is to search for your company, across the web, to find out where you are listed and what needs to be updated. After you’ve made a list, go through and systematically update your profiles to reflect your website, your address, your contact info and interlink your profiles – adding things like your Twitter account and Facebook page.
Mistake No. 8: Skimping on Time
Let’s face it: Social media is a time investment. It can take months for your social media efforts to pay off, and patience is key. That’s why tip #2 is so important. Don’t bite off more than you can chew, and know that you’re going to have to block out chunks of time to monitor and engage in your social media efforts. If you don’t have the time, hire a professional who knows the ins and outs of social media engagement, or look for a Social Media Marketing company like RoryMartin.com who can help you build and implement your social media strategy – so that you have more time to run your business.
Mistake No. 9: Lacking Passion
If there’s one thing we have here at RoryMartin.com, it’s passion for social media. Without the passion, your social media efforts may fall flat – you know your brand and as a business owner, you more than likely love what you’re doing. Try to channel that into your social media efforts, since social media is an extension of the way you promote what you love. If you just can’t get jazzed about interacting on the social web, consider hiring social media professionals who have the passion and knowledge to be the voice of your brand.
Mistake No. 10: Not Knowing When Social Media Isn’t Right for Your Business
81% of entrepreneurs still don’t take advantage of social sites like Facebook, Twitter and LinkedIn and 40% small and medium-businesses don’t even have a Web site. That said, internet users spend approximately 22% of their Internet time in social media, making social media a priority for any company that wants to be visible. Think about your target market and your audience. Who are they and where do they spend their time. Maybe social media isn’t right for your business, but how will you know unless you try it?
At RoryMartin.com, we’re focused on finding the right social networking and social marketing options that are right for you. We do the work so you don’t have to, bringing social tools to every business, and making social media simple.
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